POSITION PURPOSE
The Visual Communications Designer will play a vital role in creating visually compelling designs that effectively communicate the company's brand identity and marketing objectives. This position involves collaborating closely with the Group marketing team to produce a variety of design materials, including brochures, PowerPoint presentations, graphics, graphs, information leaflets, and more.
ESSENTIAL FUNCTIONS AND DETAILED DUTIES Design Production
• Produce high-quality designs for marketing materials such as brochures, PowerPoint presentations, graphics, information leaflets, and other collateral.
• Collaborate with the marketing team to understand project requirements and objectives.
• Ensure all designs align with the company's brand guidelines and visual identity.
Creative Collaboration
• Work closely with the Copywriter, head of communication, strategic implementation lead, and other creative team members to integrate designs seamlessly into marketing campaigns.
• Collaborate with cross-functional teams to ensure consistency across all visual assets and multimedia projects.
Project Management
• Manage multiple design projects simultaneously and prioritize tasks to meet deadlines.
• Coordinate with printers and other vendors to ensure the quality of final deliverables.
Research and Innovation
• Stay updated on industry trends and best practices in visual communication design.
• Research competitor designs and industry trends to ensure our designs remain innovative and relevant.
Requirements
• Proven experience as a visual communications designer or similar role, preferably in a marketing or advertising setting.
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other graphic design software.
• Creative thinker with the ability to translate concepts into visually appealing designs.
• Strong understanding of design principles, typography, and color theory.
• Ability to work effectively in a fast-paced environment, prioritize tasks, and meet deadlines.
• Excellent communication and collaboration skills with the ability to work closely with cross-functional teams.
PERFORMANCE MEASUREMENTS
• Evaluate the effectiveness of designs by tracking engagement metrics and feedback from stakeholders.
• Continuously improve design strategies based on performance analytics and industry trends.
• Maintain open communication and coordination with the marketing team to ensure alignment of goals and objectives.
• Meet project deadlines and deliver high-quality designs that contribute to the success of marketing initiatives.
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