Senior PPC Specialist
Save | Email | Print | PDF Remuneration: negotiable Market related Location: Cape Town Job level: Senior Type: Permanent Company: Two Three Bird
Job description
Ready to switch gears and take your digital marketing career from a penny-farthing to an e-bike? Are you on top of the latest in PPC and CRO best practices? Do ambitious company growth goals, international exposure and working from home most days excite you?
If so, then you may be ready to join the Two Three Bird aka TTB team.
Who are we?
TTB is a global insurance business who is at the forefront of providing smart bicycle and cyclist insurance solutions to partners in the USA, UK, Australia and South Africa. As a fintech company we have been innovating already for thirteen years and we are constantly finding exciting and new business opportunities. We believe in sourcing exceptional talent and giving them the freedom, resources and tools to push boundaries and find new and innovative ways of doing things. Our days are filled with good coffee, hard work, lots of cycle talk and above all staying active mentally, physically and socially.
Key Role Responsibilities
Responsible for setting up, testing, developing and improving PPC campaigns
Devising paid strategies to drive online traffic to our websites
Making strategic recommendations on new niches or targeting opportunities for PPC
Collaborate with SEO, regional brand marketing teams and commercial managers to deliver a consistent brand message and positive ROI.
Strong communication skills especially around ROI - be able to argue a point
Work closely with in-house copywriters, designers, and marketers to optimise CTRs, landing pages, quality score and conversion.
Tracking conversion rates and making improvements to the websites
Developing and managing digital marketing campaigns
Utilising a range of techniques including paid search, paid social and display
Good understanding of setting up funnels and automated emails
Responsibility for planning and budgetary control of all paid digital marketing
Devise our focus on opportunities such as programmatic, Taboola and other paid lever opportunities
Review new technologies and keep the company at the forefront of developments in digital marketing
Ensure that the technical infrastructure is in place to provide optimal tracking and reporting
Optimise and configure accounts, conduct regular analysis, and define scalable processes
Create and present regular performance reports for key internal stakeholders throughout the company
Requirements
Minimum of four years PPC experience, with at least one of those in a PPC position in an agency environment
Experience managing PPC, e-commerce, social media ads and affiliate programme
Google AdWords certification
Intermediate to advanced experience using Google Analytics (GA certified preferred)
Experience with AdWords editor and keyword research/analysis/expansion/optimisation tools
Experience with paid media and display. DoubleClick experience is a bonus.
Plus
UK market experience
Video ad experience
Facebook blueprint certification
Landing page and conversion rate optimisation
Being a cyclist
Insurance industry experience
Posted on 18 Jan 11:34
