Position Summary
Understand category dynamics and identify ways to improve Brand performance in short, medium and long term.
Collaborate with Functional teams to implement Brand strategy
Develop brand plans, with specific focus on the next year aligning with Business Unit on activity grids for planned new products and key promotional initiatives.
Work cross functionally to develop the specific parts of the budgeted plan, including and new product timelines, trade activities, volumes, pricing, promotion, media support and A&P spend.
Provide input to finance to develop the category and brand P&L for the Budget and manage the business via a monthly in-depth review of the P&L.
Present an overview of the category, as well as plans to drive Category share performance and financial KPI’s at least twice per year to the Business Executive Manager
A day in the life of...
Generate consumer and customer insights for translation into strategies, plans and activities.
Use business processes and resources to translate insights into innovative solutions.
Grow the footprint of existing brands in the Out of Home channel.
Generate Integrated Commercial Plans using deep understanding of trade partners, integrated with consumer needs, in order to grow sales value.
Create and Implement strategies, meeting brand, category and business needs that deliver sustained profitable growth and which are in line with international requirements.
Develop comprehensive marketing plans that bring brands to life through creative implementation to achieve strategic goals.
Launch of SKUs relevant to the product category to ensure sustainable profitable growth.
Manage, implement and monitor plans, deliver them on target, in line with strategy and on time.
Build marketing knowledge and best practice.
What will make you successful
Bachelor’s degree in Marketing or Marketing related focus / Honours preferred
Minimum of 5 years brand management experience (preferably in a FMCG environment) with a reasonable amount of exposure to the core Marketing competencies: consumer insight, strategy, budget & planning, promotions management, business & financial management, new product development, Digital media, advertising development & an understanding of the trade
Ingenious - An innovative yet objective thinker
Pioneer – an Innovative individual with a ‘can do’ attitude / entrepreneurial & commercial acumen
Astute - Ability to deliver projects in full, on time and to the highest quality
Resilient – Driven to get the best result and win, Challenges themselves and others
Architect- A leader; sets direction, provides clarity, sets standards, measures, motivates and inspires
Must have strong analytical skills i.e. use research, information when solving problems and come up with well thought through solutions
