The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo's spirits portfolio and building superior customer relationships to ultimately outperform the competition.
1. Territory analysis, planning and execution to drive volume/value growth and achievement of KPIs.
2. Execute formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity.
3. Collaborate and build superior relationships with the On Trade and Redistributor customers servicing relevant territory.
4. Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs.
5. Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers.
6. Execute out of channel opportunities and occasions in line with brand/customer marketing guidelines. 7. 100% adherence to customer calls as per guidelines per outlet, assigned route and frequency.
8. Manage territory budget and adhere to Measurement and Evaluation business principles.
9. Live and adhere to the Diageo compliance agenda and code of business conduct.
Qualifications - Driver's licence - 3 year diploma/degree will be advantageous Experience ·
2-3 years sales experience essential, preferably in the FMCGG/beverage industry Key Behaviours Challenger mind-set; problem solver; relationship builder; hard worker; team player; innovative; resourceful.
Key Skills S/H management; networking and influencing; communication; selling skills; planning; negotiating; training and development; performance management; systems; commercial acumen, collaboration, etc.
With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
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