Skills and experience required : · Exception understanding of enterprise content solutions and SDLC’s · Track record in solutions sales, channel management and commercial relationship building · 3-5 years’ experience in a Product Marketing role · High level of analytical skills · Excellent communication skills, both verbal and written · Commercial orientated focus to product management · Project management skills · Strong organisational skills, high attention to detail · Ability to work under pressure · Must be a self-driven and motivated person · Must be a team player · Able to travel extensively
Minimum education requirements : · Matric and a business-related Degree or Diploma will be an advantage
Duties and responsibilities : Planning · Develop an understanding of the marketplace and competitive landscape. · Develop a multiyear product road map based on criteria and structure for requirements prioritisation in conjunction with your Product Portfolio Manager · Assist in driving the annual product strategy and roadmap · Deliver on the product strategy and roadmap in terms of specific tasks allocated to you · Assist sales team in creating a value proposition to market · Implement local product strategy based on the market segmentation model · Prepare product forecasts · Assist in pricing models based on customer value (ROI) analysis Marketing · Design market research projects to assess customer attitudes to the current product range and new product introductions. Conduct this research using competitor analysis tools and research · Develop product collateral for internal and customer facing usage · Maintain expert knowledge on the relevant product industry and trends · Review, and keep up to date on new developments regarding competitor products · Support the product development process · Maintain communication with customers and partners for continuous product development · Provide in-depth market, industry and competitive analysis and positioning · Develop pricing and packaging strategies · Plan trade, road shows and product launch events in conjunction with the senior product manager Product Management and Support · Manage product life cycle stages i.e. conceive, plan, develop, qualify, launch, deliver and withdraw · Product development in line with company strategy · Develop solutions for different vertical markets · Maintenance of products on the ERP and CRM systems, pricing updates and adjustments · Assist in maintaining accurate virtual or actual stock levels with the logistics team · Assist with product forecasts where applicable with logistics team · Act as a point of first reference for all product related enquiries · Ensure all product collateral, training material is available and relevant on the CRM system Vendor Management · Develop and maintain vendor relationships nationally and internationally · Ensure pricing parity on products and services are always maintained · Ensure pricelists are current and partner agreements are always adhered to · Align vendor’s strategy with company business strategy · Ensure training programs are carried out by vendors to sales, marketing and professional service teams Reporting · Review and assist in the compiling of Market Share analysis gathered from independent research houses e.g. InfoSource and IDC · Monitor Sales by product segment and group · Monitor Sales vs. Budget: Monitor with view to achieve/ exceed budgets on a monthly, quarterly, and annual basis · Monitor average selling prices to channel and end user (when required) · Monthly contribution on business unit performance and any events/incentives for management reports as and when required · Collaborate with other functions leaders (marketing communication, sales, development, and customer service) to create the content and tools needed to successfully sell, implement and service the products within your portfolio · Work closely with the sales team (internal and Channel) to develop sales tools and training · Interact with all members of the sales team (internal and Channel) to ensure product knowledge by planning and executing internal sales training and events · Develop and coach the sales consultants on the go-to-market planning and execution, including reference customers, beta programs, sales training, sales materials, and demos · Work with the team to help develop innovative marketing programs and show event campaigns · Provide the sales team with the necessary product knowledge expertise to enable them to sell the product Other Assignments · To perform any assignments as and when requested to do so by the Head of Product, or any C-level Executive. This description is a general statement of required major duties and responsibilities performed on a regular and continuous basis. It does not exclude other duties as assigned.
Purpose (of the role): The Product Manager is responsible for effective management of the assigned product portfolio working closely with the pre-sales and service/ support teams. This extends from increasing the profitability of existing products to developing new products for the company. As Product Manager you are required to build products from existing ideas, help to develop new ideas based on your industry experience, your contact with the sales channel and market research. Channel enablement, training and vendor management will be critical to this position aligning products and services to the overall business strategy.
