This role will be responsible for influencing strategy for Danone company portfolio as well as identifying growth opportunities for the business and individual brands.This role will assist with cross category functions, category management, planning and trade marketing to understand how to best activate consumer marketing programs to drive category lifts and leverage all data sources available to assist with development of pricing, assortment, shelving and merchandising decisions.Strategic role for the product development working with R&I and co-leading on UX function for superior, competitive products that follow Danone guidelinesLead S&I Function for DSA CBU:EDP focusing on EDN (with a focus on Kids), Indulgence, Functionals and DrinkablesAbout youPrincipal Accountabilities: Own all custom consumer and shopper research for EDPUse syndicated and/or retailer specific data to develop, prepare and present information and recommendations in support of customer teams, category management and brand teams and key retail sales initiatives (such as retailer performance, trends & opportunities, pricing effectiveness, promotion effectiveness, category space expansion opportunities, etc.)Manage on a daily bases, implement and optimize the use and added value of syndicated research. Challenge research agencies to guarantee high quality standards on outputs delivered in a timely mannerEnsure attainment of high standards of technical competence regarding research supplier selection, questionnaire design and analysis.Organize filing and access of all data (internal and external) relevant to the organization. Establish systems to facilitate the storage and efficient retrieval of research data esp. for product tests in line with R&D sensory panel manager.Working on the UX key success criteria for all the categories of the CBU and working closely with the R&D and factory to ensure the standard are implementedProviding insights support for all phases of the product development cycle, from white space identification and concept testing to in-market tracking and competitive benchmarkingAbility to identify optimization opportunities based on Brand Health Tracker and Copy TestingManaging vendor relationships and research budget and identifying opportunities of optimizationSupporting the Marketing Team to help deliver growth-driving consumer insights around the trends, ideas, concepts, products, advertising and packaging which will best meet the needs of our consumers.Handling the usage and attitudes and up coming trends and segmenting the market to help the marketing understand and identify the key target audienceLeadership: Leading and steering the relationship and work flow with the different agencies with hand-on experience on establishing strong partnerships, ensuring the ideal methodologies, generating reliable data at the best and right cost with continuous work on cost minimization measures. Leading several cross-functional teams in the areas of testing new Products/ideas qualification, product quality improvement, and cost chase measures.Innovations: Working closely with the marketing team on the insights and the potential ideas generation and eventually qualifications with the consumers.Attention to detail: thorough in analysis, but also able to see the big picture and be creativeNumerate and articulate: must be confident both with numbers and wordsReliable: consistently delivers projects to high quality standards and on timeCurious: passionate about understanding what makes consumer and shopper tick, plus how we can translate this into winning brand and business strategiesOrganized: able to priorities with a natural pragmatic drive for efficiencyPersonable: excellent interpersonal skills - a real team playerAcademic and Trade Qualification 3-year Marketing or Business-related degreeHonours or post-graduate qualification in marketing is an advantageAbout usAbout Us A job which could easily turn in to a career in Danone. We believe everyone is born with superpowers, something which comes natural to you. We know this uniqueness is something which brings both excellence as well as energy, so we believe in all Danoner's potential and when we build careers based on these superpowers and when we develop everyone's potential to the fullest magic happens. This is how we like to see Talent Management in Danone.
This is a highly visible position within Danone; you will interact with Internal - Marketing, Sales Supply chain, SSD and External - Suppliers, CO-packers. Challenge, innovate, convince and find alignment when needed. This role has no direct reports.
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