Job TitleSocial Media & Influencer Analyst LocationAsda House Employment TypeFull time Contract TypePermanent Hours Per Week37.5 SalaryCompetitive salary plus benefits.
CategoryPromotions and Advertising Closing Date23 April 2024A new and vital role within the busy social media team, helping to inform and evaluate our social & influencer strategy, expand our audience, and harness actionable insights.
As an expert in this area, you'll be leading on collating briefs, building dashboards & boolean search strings, in order to provide powerful insights to the business. As well as ensuring we are in-line with best practice for social listening and social performance analytics.
This role will require high levels of both analytic and strategic thinking, embedding a data-driven culture through knowledge-sharing and collaboration.
You will have an in-depth understanding of how to read and interpret data (both qual & quant), excellent knowledge of social media tools and trends, and can provide deep insights to team members to help them evaluate and improve their plans.
You'll be a natural storyteller with a strong ability to bring complex data to life.
"Everything about Asda"We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
"Everything you'll love "25 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
13 paydays a year – who doesn't love an extra payday?
Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
Free city centre parking – you can also use it outside working hours
Plus much more!"That's more like it""Find your role"Become a key contact for all social analytics queries (builds, briefs, research and reporting)
Analyse user engagement by researching the way customers interact with our social media platforms and help us predict future behaviour and trends
Analyse complex data sets and report back to the business at agreed cadence
Keep abreast of competitor focuses and performance, making recommendation to leverage strategy and creative formats and trends to help us stay ahead of the curve
In partnership with the media, strategy and creative teams, establish hypotheses to test key metrics to inform decisions, measure media success, and audience performance
Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for distribution across social teams (reactive & planned)
Build and maintain dashboards: in order to visualize data based on technical specifications, business goals , and KPIs to enable faster insights, recommendations, and tailor reporting to meet ongoing needs.
Work closely with our Community Managers & Social Media Team to provide insights into trending topics.
"Lets find out about you" Extensive expertise in deep social listening, analysis and reporting within large, fast paced business environment. Retail or FMCG experience is preferred
Proven experience using one or more of the following social listening tools: Khoros, Sprinklr, Brandwatch and native platform analytics
Proven ability to write and present in-depth reports, providing data visualisation and insights within tight deadlines to C-suite and senior stakeholders
Strong experience of stakeholder engagement, training and knowledge sharing across teams/functions
Ability to confidently articulate impact of insights across teams (both written and verbal
"Find your everything at Asda" - bringing brighter living within everyone's reach. We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you tochosewhere you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including;-
• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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