Senior Manager - Lifecycle Marketing, Amazon FreshAmazon Fresh is Amazon's hyperlocal basket-grocery business, offering a large selection of fruits & vegetables, grocery & everyday products to customers – delivered within 2 to 4 hours. Officially launched in Nov 2021, Amazon Fresh is available in 100+ cities across the country. Our mission is to be the most loved online grocery service for our customers - offering great savings on high quality products, delivered reliably at customers' convenience.
We are one of the fastest growing Amazon businesses in India, and aim to accelerate this growth trajectory over the next few years. And to drive this accelerated growth, we are looking for highly motivated and experienced marketing professionals, who would love to be part of this exciting journey. We are looking for a customer-obsessed, results-driven Sr. Marketing Manager to drive customer engagement and retention for Fresh. As Sr. Marketing Manager, you will own lifecycle marketing programs to improve engagement and retention KPIs for our customers. You will also lead customer insights & VOC programs for the business. You will develop and test promotion, content and communications strategies/campaigns for various customer segments across a variety of channels. You will work cross-functionally across marketing, product, BI and finance leaders. The Sr. Marketing Manager will be the expert on customer behavior and business drivers and ideate new initiatives to improve key engagement, retention, and reactivation metrics.
Key job responsibilities
• Create a lifecycle marketing strategy for Amazon Fresh to drive purchase frequency, retention and reactivation
• Develop and execute lifecycle marketing campaigns by developing cross-channel strategy, identifying customer segments, and key messages
• Build, test, and optimize engagement and retention programs, making continuous improvements based on performance, trends, insights; regularly report out metrics
• Generate deep insight about customers and invent new ways to delight and introduce/engage our customers with Amazon Fresh promotions and experiences
• Partner with product and technology teams to identify new opportunities to increase engagement from active and lapsed subscribers.
• Partner with BI on the prioritization of the highest ROI models, reporting, and insight generation that will drive needle-moving retention improvements
• Champion engagement and retention best practices across stakeholder teams
• Contribute regularly to weekly/monthly/quarterly business reviews and annual planning
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
BASIC QUALIFICATIONS- 5+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to stakeholders
- Experience with test and learn, marketing optimization, and experimentation
PREFERRED QUALIFICATIONS- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience executing scaled marketing campaigns through email or social media
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