Senior Copywriter

CopywriterWe are looking for a skilled, creative, conceptual senior copywriter with at least 10 years of experience. The ideal candidate should conceptualise and produce engaging content for through-the-line channels including, but not limited to ATL, BTL, DM and Digital.The candidate should have a strong background in financial writing, as well as extensive agency or marketing experience. A keen understanding of the financial services industry is a must.You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately.Key Responsibilities:Content productionAs a key resource in the content team, you will produce compelling, impactful copy across our brands and platforms.You will conceptualise and produce content, ensuring all copy aligns with brand guidelines and industry standards.You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team.You will be adept at every kind of content production, from social media posts, banner copy, web content, and display ads, to Google Ads, scripts, and more.You will report to the head of content, who will provide you with project specifications and deadlines.Key attributes and competenciesA team player, above all else.Agile, flexible, and calm under pressure.A positive attitude.Accuracy while multitasking.Strong sense of self-discipline and ethics.Organised, with good time-management skills.RequirementsA bachelor's degree in marketing, communications, journalism, or a related field.Proficient in MS Office 365, Google Docs, project management systems, Microsoft Teams, etc.Proven experience as a financial copywriter (non-negotiable).Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels.Strong digital skills.Proofreading skills.Familiarity with SEO is an advantage.Deadline-driven, with strong project management skills.Good presentation skills.Strong administrative and organisational skills.Must align to IDM's values.#J-18808-Ljbffr