Senior Copywriter (Banking/ Insurance)

Job PurposeTo craft clear and engaging copy on complex projects, that guides users through digital experiences. Enabling and enticing users to achieve their goals and tasks with ease in line with the strategy of the business.Job ResponsibilitiesWork with CX, UX and UI designers to develop messaging and micro copy for app and web user journeys, chatbots, notifications, mailers, infographics and videosDrive vision for product language and content across customer journeysIdentify and articulate problematic moments in user flows with the goal of raising the CX barDefine and document standards, patterns, principles and processes to establish a unified approach to communicationsDrive alignment on style, voice and tone across channelsCollaborating with multi-discipline practitioners and project stakeholdersPresenting work to stakeholders and managing good relationships with themManage projects and copy requests from across the enterprise, prioritizing tasks, managing approvals and tracking time spentManage content resources across work streams and multiple project sprintsInfluence and adapt to stakeholder feedbackLead, collaborate and influence (with or without mandate) design, tech and product teamsProvide direction and mentorship to junior UX writers and educate cross-functional partners on the role of contentDevelop playbooks for execution of content strategy across the enterpriseSupport the achievement of the business strategy, objectives and valuesStay abreast of developments in field of expertiseEnsure personal growth and enable effectiveness in performance of roles and responsibilitiesContribute to the Nedbank Culture building initiatives (e.g. staff surveys etc)Participate and support corporate responsibility initiatives for the achievement of business strategySeek opportunities to improve business processes, models and systems though agile thinkingEssential Qualifications - NQF LevelAdvanced Diplomas/National 1st DegreesPreferred QualificationDegree or Diploma in English, Copywriting, Communications or JournalismPreferred CertificationsCertification in UX Writing, Content Strategy, UX or DesignMinimum Experience Level4 -7 years in Digital Copywriting experience preference from the Insurance Industry but will consider Financial Services experience.