Job Purpose Scope We are looking for a dynamic individual to fulfil the role of PR Social Media Specialist, reporting to the Director. The position is responsible for various copyrelated marketing activities across our Digital Channels, the implementation and Maintenance of our social media strategy, as part of the wider brand strategy as well as the coordination of all Public Relation activities
Copywriter Deliverables
Maintaining a consistent voice of Healing Earth in all marketing communication
Writing catchy and effective copy for emailers, social media platforms and digital advertising
Assisting the creative team with conceptualising ideas for social media and other digital campaigns
Writing of selected product copy for the Healing Earth Website
Content Writing
Design and create presentations, brochures and marketing collaterals with the marketing team
Social Media Deliverables
Execute an integrated Social Media strategy and rollout plan for multiple platforms including Facebook, Twitter, Instagram, LinkedIn
Manage the production of content to populate the platforms as per the plan, by utilising the creative resources including photography, design, and copywriting.
Ensure the content is uploaded onto the various platforms onplan and ontime
Proactively generate content in a social manner at various events and instore in an engaging and adhoc manner.
Work on achieving targets set for likes, followers, engagements, and other Social Media measurement criteria.
Manage the brands overall presence on Social Media, ensuring content is onbrand, and protecting the integrity of the brand where necessary.
Constant evaluation of Social Media Trends worldwide and implementation of these trends onto the Healing Earth Platforms.
Constant monitoring of comments, messages, posts, and questions from the public and responding to them timeously and in a manner that resonates with our brand values.
Responds to and resolves customer complaints made on the social channels in a friendly and professional manner, to educate and create positive connections with our customer community.
Work closely with the Healing Earth Team to align goals, strategy, objectives, and outcomes.
Regular reporting to the director on Social Media footprint, planning and strategies
Public Relations Deliverables
Briefing and debriefing PR Partners
Supplying media with high res image requests
Company presentations to large clients.
Experience
Minimum 2 years social media experience for company brands.
Minimum 2 years copywriting experience for company brands.
Good allround digital knowledge PR Experience
Experience and understanding of the retail environment.
Passion for and experience in the beauty and wellness industry, trends, and premium retail markets
Personal Skills and Attributes
Takes initiative and has a cando attitude
Excellent communication skills
Works hard to contribute to the success of the marketing department.
Team Player
Works well under pressure
Strong management and organisation skills
Must be deadline driven
Can multitask
Creative ideas generator
Excellent attention to detail
Ability to build and retain relationships with external clientele.
Job Types Fulltime, Contract
Experience
Social Media Marketing 2 years Required
