Ppc Specialist – Gaming, Betting & Gambling Job – Market Related Salary – Cape Town, South Africa

We are seeking a talented PPC Specialist with a fervent dedication to digital marketing and a demonstrated history of effectively overseeing and refining PPC campaigns to join our client's team in Cape Town. The perfect fit will possess a blend of analytical prowess, creativity, and a solid grasp of industry standards. This role demands an intimate familiarity with PPC platforms, adept data analysis skills, and a relentless pursuit of staying abreast of cutting-edge trends.Your key job responsibilities as the PPC Specialist in Cape Town will include: Develop and execute PPC strategies in line with business objectivesMonitor and optimize campaigns across platforms like Google Ads, Bing Ads, and other relevant channelsConduct keyword research for campaign enhancementCraft compelling ad copy aligned with campaign goalsPerform A/B testing to enhance ad performanceConduct thorough keyword research to pinpoint high-performing keywordsRegularly refine keyword lists for improved campaign efficacyEffectively manage PPC budgets for optimal ROIMonitor daily spend and adjust bids as necessaryUtilize analytics tools to track and analyze campaign effectivenessDeliver regular reports with actionable insightsStay updated on PPC platform changes and industry trendsImplement best practices and propose new strategies based on emerging trends Requirements for this PPC Specialist job in Cape Town: Bachelor's degree in Marketing, Advertising, Business, or a related fieldDemonstrated track record (minimum 3 years) in enhancing PPC campaign performanceProficiency in Google Ads, Bing Ads, and other relevant PPC platformsStrong analytical aptitude and problem-solving abilitiesCompetence in data analysis tools and ExcelExceptional communication and collaboration capabilitiesGoogle Ads and Bing Ads certifications are advantageous