We are looking for a dynamic and innovative Marketing Manager to promote our companies' brands and services. In this role the incumbent will be responsible for optimizing our marketing strategies, managing the marketing department's budget and staff as well tracking and analyzing the performance of advertising campaigns, and ensuring that all marketing material is in line with our brand identities. They will also be required to work collaboratively with business unit Heads, to make appropriate recommendations and strategize, to positively contribute to brand sustainability and marketing effectiveness across the Group's entities. To be successful in this role you should have hands on experience with web analytics tools and other related marketing software and the ability to turn creative ideas into effective advertising projects.
MARKETING MANAGER KEY RESPONSIBILITIESAccountability for Brand Management and corporate identity across all Group entitiesEnsure Group entities remain committed to and aligned to Group brand and CI directivesAccountability for digital lead generation: develop strategies and tactics to get the word out about our companies, to drive qualified traffic to our websites and businessesExperiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysisDrive business units to produce valuable and engaging content and package appropriately for our websites, blogs and relevant social media channel in order to attract and convert key target groupsAccountability for the content sourcing, collation and distribution of the Group Quarterly Customer NewsletterPrepare and monitor marketing budgets across group and subsidiary companies on a quarterly and annual basis while managing funds effectively and wiselyOversee and approve marketing material from website banners to hard copy brochures, case studies and other marketing and sales collateral required by each divisionOversee and coordinate marketing events and conference participation to ensure the Group is appropriately represented and derives real value from representation and participationAnalyse trends and adjust email and advertising campaigns accordinglyMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsIncrease brand awareness by ensuring relevant differentiation, value, accessibility and emotional connectionEnsure consistency of customer experience across a multi-channel environment.Drive brand understanding and support throughout the businessMaintain brand identity consistency across divisionsHelp determine identities for new brands/sub-brandsAnticipate and accommodate new brand identity needsTranslating the business's market position to a strong and consistent brand identityThe incumbent will be required to identify and promote key points that differentiate Blake from its peersCUSTOMER ENGAGEMENTKnowledge of database management and segmentationEffectively define our most important customersUnderstand what motivates the customer and ensure we are consistent on customer offerings across various channelsStrategically, select a brand position that could provide the brands with industry advantagesReinforce our value proposition at each point of customer contactMeasure the ongoing strength of the brand with our customer and making adjustments as necessaryEnsure we maintain and/ increase our share of wallet across the customer life-cycleThe incumbent must be able to contribute on an ongoing basis to the development and evolution of the group as well as the underlying entities value proposition to customers and clientsThe incumbent must be able to work collaboratively to ensure that the marketing strategy converts to sales and new businessTEAM MANAGEMENTAs the Marketing Manager you have x1 Graphic Designer reporting directly to you. You are responsible for:
Managing the Graphic Designer and work briefed into their space from the Group and all of its subsidiariesBuilding a high-performance team of highly engaged and empowered associates through mentoring, coaching and development and ongoing feedbackEncourage open and honest relationships within the teamPartner with HR to ensure that appropriate action is taken when managing associate misconduct or poor performanceAssist in the recruitment of departmental vacanciesLive the company valuesMARKETING MANAGER QUALIFICATIONS & EXPERIENCERelated Degree/Qualification in Marketing Management/Brand ManagementRelated degree/qualification in Digital Marketing advantageousExperience in managing multiple brands and projectsUnderstanding of the diversity in clients related to brandsExposure to different brand strategiesKnowledge of competing markets relative to divisional brandsA basic knowledge of our industry will be an advantage (BPO, Debt Collection and Technology)MARKETING MANAGER ATTRIBUTES/SKILLSStrategic ability combined with creativityAnalyticalVisionaryTechnology savvyProject managementStrong organizational and planning skillsConsultative skills with heightened level of listening abilityAbility to report and respect deadlinesA sense of aesthetics and a love for great copy and witty communicationUp to date with the latest trends and best practices in online marketing and measurementAbility to multi-task and manage business expectationsThis job description is not exhaustive and may be subject to change depending on business requirements. Duties, functions, hours of work and responsibilities may be changed in accordance with changing business requirements, of either the employer or the Client of the employer for whom you are contracted to provide a service.
To apply email your CV to ****** . If you aren't contacted within 14 days please consider your application unsuccessful.
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