Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some ofSouth Africa’s leading financial service providers. Our portfolio includes shortterminsurers, a long-term insurer, health insurance as well as an insurance andpersonal finance comparison platform. Our origins date back to 1 June 1985,and we have since grown into a group of subsidiaries that includes some ofSouth Africa’s most loved and recognisable brands. We exist to continuouslyfind better ways to give people peace of mind, whether it is to protect what theyown, their loved ones or their greater ambitions and life plans. We bringcustomer-focused innovation and service excellence to the financial servicesindustry. We’re an undivided team who believe in leading through technologyand pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHLhas a vast global footprint. Job Functions Management,Marketing Industries Insurance Specification Act as chief custodian and manager of a brand to drive the long and short termmarketing strategy to achieve the overall objectives for the brand. Achieve brandobjectives set to improve brand power, marketing effectiveness and targets,share of wallet and multi-product holding. Develop the communication & mediastrategy to drive the right mix of media and target identified audience andproposition development and go-to-market strategy. Gain insights and identifyopportunities/innovations based on market; customer and competitor researchand analysis to support the business strategy. Guide the commercial andoperations teams to drive growth and influence the tailored customer experienceacross the value chain and negotiate with management, agency and partners.Manage and oversee the different channels that makes up the brand includingthe affinity channel of the brand.Brand Strategy and EffectivenessTake responsibility for implementing Budget Insurance brand strategy. Serve asambassador for the essence of the brand and, defining the measures used todetermine brand effectiveness and using the results to inform future activities.Marketing CommunicationsLead and coordinate the development and delivery of marketing communicationsstrategy across all stakeholders to support the business plan, increase sales,brand loyalty and awareness.BudgetingManage budget plans for a department; could involve development or delivery(or both).Marketing Impact AssessmentProvide input into appropriate metrics and other data, participate in reviews,assess activities, and recommend improvements based on metrics andanalyses.Stakeholder Engagement (Internal & External)Identify and manage stakeholders up to top management level, finding out theirneeds/issues/concerns and reacting to these by leading and coordinating thedevelopment of stakeholder engagement plans to support the communication ofbusiness information and decisions.Manage external stakeholder relationships with Media partners and Agencies.Leadership and DirectionCommunicate the local action plan; explain how this relates to the function'sstrategy and action plan and the broader organization's mission and vision;motivate people to achieve local business goals.Performance ManagementDevelop and propose own performance objectives; take appropriate actions toensure achievement of agreed objectives, using the organization's performancemanagement systems to improve personal performance. Manage and report onteam performance; set appropriate performance objectives for direct reports orproject / account team members and hold them accountable for achieving these,taking appropriate corrective action where necessary to ensure the achievementof team / personal objectives.Organizational Capability BuildingUse the organization's formal development framework to identify the team'sindividual development needs. Plan and implement actions to build theircapabilities. Provide training or coaching to others throughout the organization inown area of expertise to enable others to improve performance and fulfillpersonal potential. Requirements Grade 12/ SAQA Accredited Equivalent (Essential); University Degree inMarketing / Advertising / Communications or equivalent (Essential);Postgraduate Marketing / Advertising / Communications qualification(Advantageous)10 or more years substantial general work experience in Marketing (Essential);Experience in a Financial Services Industry (Advantageous)Managerial Experience3-4 years' experience in managing a Marketing team (Essential)
