Manager, Digital Marketing

Business Segment: Personal and Private Banking
Location: ZA, GP, Johannesburg, Baker Street 30
To unlock revenue & efficiency opportunities through effective data management & analysis, to turn large and complex data sets into clear and actionable insight, streamline reporting and develop clearer ways of visualizing the most important metrics and trends, to proactively seek fresh insight and opportunity, to develop and manage governance around data collection, data management & reporting for the digital marketing function as it relates to, but not limited to, Digital, Social & Ecommerce.
Qualifications
Minimum Qualifications Type of Qualification: First Degree
Field of Study: Analytics
Type of Qualification: First Degree
Field of Study: Information Technology
Type of Qualification: First Degree
Field of Study: Marketing

Experience Required Integrated Marketing - Digital Marketing
Brand & Marketing
5-7 years
Advanced In-depth knowledge of marketing technology. They need to be digitally savvy, especially with regards to digital development and digital channel engagement. Ability to track, measure, and report on results of various marketing functions to determine ROI. Advanced in data segmentation and reporting within a Digital Analytics and Marketing Automation system

5-7 years
The role requires someone who can navigate conversations and drive adoption and understanding of analytics at all levels of the organization, across teams and management levels. Must be able to identify trends and patterns and recommend long-term solutions to support brand reputation. Investigate and identify digital challenges globally and in country according to global trends. Understanding key target audiences to make key strategic recommendations.


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