LOCATION:
Johannesburg
PRIMARY PURPOSE OF THIS JOB:
To manage the total marketing concept by effectively managing the sales and marketing portfolio of new students through the application of IIE HSM methodology, effective stakeholder relationship management and brand awareness.
KEY RESULT AREAS:
Presentations
Monthly booking and presentation target achievement as per set schools’ priority targets
Weekly report on schools to manage sales team by priority and owner (Student Advisor) for presentations completed, booked, contacted and uncontacted.
Weekly report on each sales team members achievement to weekly presentation target.
Conduct individual weekly meetings with sales team, to address performance and where appropriate put corrective action in place.
Database Collection
Achievement of monthly school’s database collection target as per set schools’ priority targets.
Achievement of final year school’s database collection target.
Weekly report on each sales team members achievement to weekly database collection target.
Conduct individual weekly meetings with sales team, to address performance and where appropriate put corrective action in place.
Interviews
Achieve weekly, monthly, and annual campus interview target.
Weekly updated breakdown on campus interview counts by priority for campus.
Weekly report on each sales team members achievement to weekly interview collection target.
Conduct individual weekly meetings with sales team, to address performance and where appropriate put corrective action in place.
Applications
Achieve weekly, monthly, and annual campus application target. – Intake application target (Which is broken down per campus)
Weekly updated breakdown on campus application count by priority for campus.
Weekly report on each sales team members achievement to weekly application target.
Conduct individual weekly meetings with sales team, to address performance and where appropriate put corrective action in place.
Registration
Achieve new student registration campus target. – per intake
Quality Sales Management
Training of new sales staff on presentation and interview script, product knowledge, STASY and all sales processes to ensure they are ready for work.
Training and development of Sales Team in order to prevent staff from unnecessarily progressing through Sales Tracking.
Fostering Team relations and building trust with team.
More effective communicating to achieve better motivation within Sales Team.
Ownership of the Sales process, tactical thinking, strategic orientation, and capacity planning.
Data integrity across all reporting platforms to meet the quarterly targeted benchmarks set by National Office.
Timely submission of sales related reports on a weekly basis.
Customer Service
Conduct regular school relationship check-ins to ensure the Sales team are delivering the required level of customer service.
Regularly monitor Sales teams service delivery to ensure they are adhering to required response turn-around times and conducting themselves professionally in all customer interactions.
Based on Mystery shopper results were required put corrective actions in place to ensure Sales teams meet the required standards.
QUALIFICATION REQUIREMENTS:
Certificate/diploma or degree in sales and marketing or a related field
EXPERIENCE REQUIREMENT:
Minimum of 4 years management experience and 5 years sales & marketing experience
SKILLS REQUIREMENT:
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Coaching & Mentoring Skills
Advanced Oral & Written Communication.
Time Management & Planning.
Willingness to Learn.
Customer Service Focused.
Target driven with an ability to handle pressure.
Problem solving skills.
