Job TitleIn-Store Marketing Communications Planner – Grocery LocationAsda House Employment TypeFull time Contract TypePermanent Hours Per Week37.5 SalaryCompetitive salary plus benefits.
CategoryCorporate Visual Merchandising Closing Date28 April 2024As an In-Store Communications Planner working in the marketing function, you will manage end to end the delivery of impactful in-store communications for Asda, with purposeful messaging, to critical path, on budget & fit for the Asda customer.
This is a great opportunity to be involved in all steps of the process, from project management and initial design through to effective implementation at store.
The In-Store Communications team create and execute compelling customer communication across all our store formats, driving basket spend, engaging customers and adding shopper satisfaction.
"Everything about Asda"We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.
Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.
We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.
"Everything you'll love "25 days annual leave per year plus 8 bank holidays – Making sure you take time for your self and switch off
13 paydays a year – who doesn't love an extra payday?
Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us
Discount off your shopping at Asda and George - with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year
Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business. (Link to grad scheme on Asda page)
Free city centre parking – you can also use it outside working hours
Plus much more!"That's more like it""Find your role"Manage the delivery of in-store communications which support the strategic objectives of the Commercial Business Unit, in line with the Asda Brand and in-store comms principles
Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in-store communications in line with Asda Brand and In-store comms principles
Be responsible for critical path management across all stakeholders, to ensure activity lands right first time
Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost-efficient way, whilst maintaining & managing agency relationships & processes
Adherence to the in-store communications approval process with relevant stakeholders - particularly ensuring sign off is sought from Legal team as required
Develop a thorough understanding of the ASDA in-store communications toolkit, principles and brand guidelines – ensuring in-store communications are developed in line with these and land right first time
Accountable for the communications package to Retail – including element tables, briefing packs etc. – to encourage right first-time implementation in-store
An in depth understanding of the retail market for your business unit / area – analysing the competitor's activity, building a knowledge bank that will enable you to effectively plan and design future in-store comms
Coach & support the POS Co-Ordinator with workload management, prioritisation & development
You'll work closely with key internal stakeholders that include the Design studio, Commercial, Customer Proposition & Planning, Retail Leadership Teams, Legal and agency partner
"Let's find out about you".As well as excellent communication skills along with experience working with design and print agencies in a similar marketing role, you'll demonstrate:
End to end project management skills
Critical path & time management
Attention to detail & an eye for creative
Strong verbal & written communication skills
Strong admin & organisation skills
Understand the competitor set & best in class retailers
Build relationships with a wide variety of internal & external stakeholders
Self-motivation & being a team player
"Find your everything at Asda" - bringing brighter living within everyone's reach. We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.
Work Where it Works
Our hybrid way of working gives you the choice to work where it works. This enables you tochosewhere you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including;-
• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
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