WinWink is a competition website which has traditionally focused on providing opportunities
for gaming and hobbyist enthusiasts to win some of the rarest and in-demand prizes for
Pokemon, Warhammer and the latest tech.
We're now attempting to expand our offering to a broader audience with the recent
introduction of once-in-a-lifetime experiences, concerts and cash prizes.
Today the business is run by the two founders outside of their full-time roles and a part-time
administrative resource. We currently outsource all our ads and email marketing but are now
looking to add in-house capabilities to take this on instead.
The brand and our audience are maturing and we believe now is the right time for a dynamic
marketer with a broad skill set to come in and drive growth in the business. This will be our
first full-time hire so represents a fantastic opportunity for someone looking to be an early
contributor and leader within the business.
Job Description:
We are seeking a dynamic and experienced Head of Marketing to lead our marketing efforts
at WinWink. As the Head of Marketing, you will be responsible for developing and
implementing comprehensive marketing strategies to drive brand awareness, customer
acquisition, and revenue growth. You will have full responsibility over a generous marketing
budget and will oversee all existing marketing channels including Meta ads, Google ads,
email, SMS, social media management and content creation/management.
This is a unique and fast-paced environment where new competitions go live every 3 days.
As such it requires an adaptable individual, who is reliable in meeting their deadlines.
Key Responsibilities:
1. Develop and execute innovative marketing strategies to drive customer acquisition,
engagement, and retention.
2. Manage Meta ads campaigns to maximize ROI and reach target audiences effectively.
3. Optimize Google ads campaigns to increase visibility and drive traffic to our platform.
4. Utilize Klaviyo for email marketing/SMS campaigns, segmentation, and automation to
nurture leads and drive conversions.
5. Lead social media management efforts across various platforms, with a specific focus on
growing and engaging our Facebook group community.
6. Oversee content creation and management, including graphic designs and videos to
engage our audience and enhance brand visibility.
7. Collaborate with the wider team via Monday.com to manage deadlines and prioritise
tasks.
8. Analyze marketing performance metrics and KPIs, and use data-driven insights to
optimize campaigns and drive continuous improvement.
9. Stay updated on industry trends, emerging technologies, and best practices to maintain a
competitive edge in the market.
Requirements Qualifications:
- 5+ years of experience in marketing roles. Experience within the gambling or gaming
industry would be a bonus but not essential.
- Proven track record of developing and executing successful marketing strategies that drive
business results.
- Expertise in managing Meta ads, Google ads, Email Marketing (preferably Klaviyo, Active
Campaign or similar), and other marketing automation platforms.
- Strong understanding of social media platforms and experience in community
management.
- Excellent written and verbal communication skills, with the ability to create compelling
content and effectively convey marketing messages.
- Experience and capability in digital design would be beneficial but not essential.
- Analytical mindset with proficiency in data analysis tools and techniques.
- Creative thinker with a passion for innovation and continuous improvement.
Join our team and help shape the future of our brand in an exciting and dynamic industry.
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