The purpose of this role is to work with Vendors, internal sales, marketing, and product teams to ensure the commercial agenda of the broader business is aligned, particularly with respect to third-party partner relationships.
The Product Marketing agenda must support the corporate marketing agenda in full and not be treated in isolation from any other marketing initiatives.
Primary Objectives: Product Marketing Maintain close communication and interaction with the Marketing Managers/Executives from all major distributors, ensure that initiatives implemented by them are in accordance with the overarching positioning of the Rectron Brand and product retention marketing objectivesBuild and maintain trusting relationships with all the distributors, in so doing co-develop effective marketing plansMeet with decision-makers from vendors on a monthly basisExplore benefits of and present ideas for longer-term strategic relationshipsDevelop product-specific campaigns for all products measured in GP and Revenue Performance. Brand Management and Public Relations. Where appropriate, commission research to assist in determining such things as:
Segmentation and Regional strategiesThe profile of our current and potential customer baseIncomes, lifestyles, etc.Perception of RectronExpectations and needsCustomer expectationsCompetitor analysisDrive differentiation strategy and market positioning.
How to encourage people resellers to make Rectron, the distributor of choiceExceptional service differentiatorsAnalyse information presented from research, draw appropriate conclusions, and communicate this information to appropriate parties.Develop, plan, and manage a full brand plan.Identify and maintain close communication with key players within the different media (TV, Radio, Print, Interactive/digital)React quickly to news through internal and external press releases across different platforms and within the industry.Develop and execute Brand and Corporate Public Relations strategies for both internal and external customers and usage.Drive PR exposure on all relevant marketing and CSI activities. General Marketing Management.
Unpack the Marketing Strategy by breaking it down into detailed action plans and assigning and agreeing on specific responsibilities within the teamConduct post-mortem studies on major marketing/ promotional/advertising campaigns to identify successes, failures, and areas for improvement. Motivate an appropriate budget allocation to implement a strategic marketing plan Determine efficiency or success of media use in terms of post-mortem analyses of specific campaigns · Negotiate package deals and discounted rates with partners based on the above analysis Manage the total spend per each product type against budget Ensure that we use the best possible agencies appropriate for our businessNegotiate the best agreements with our agencies, vendors for product marketing and PR Identify and implement cost-saving initiatives for the business Ensure all marketing expenditure is adequately benchmarked in the industry.Talent Management. Identify skills and competencies required to deliver (both current and future) departmental strategiesMonitor head counts and adjusts structures where necessary to ensure optimal delivery levels and operational productivityDevelop internal talent in the team to meet succession and talent plan requirementsConduct the orientation of any new team memberPlan the training programme for team members, identify a suitable coach, monitor and assess the progress of the employee against the training plan and ensure sufficient coaching takes placeEnsure that the team member is declared competent within the specifiedtimeframe Ensure multi-skilling of all team members to ensure growth and development Manage performance of employees Conduct daily one-on-one discussions to address areas for improvement and recognize good performance Conduct monthly performance tracking and formulate an improvement plan for the next month
Conduct performance reviews on a bi-annual and annual basis.
#J-18808-Ljbffr
