Executive - Brand And Communications

Responsibilities include: Define and reinforce the companies market position through brand positioning and affinity-driving campaigns. Design and manage the integrated marketing communications plan across all segments, channels, and products for ATL and BTL using innovative and customer-oriented go-to-market strategies. Manage and drive marketing efforts across online and offline channels. Align marketing communications with go-to-market trade marketing. Optimize media channels, media networks and available properties. Provide oversight on brand framework and architecture design including developing and maintaining a comprehensive set of brand identity tools and guidelines across the group. Define, manage and evolve the companys sponsorship strategy and portfolio to uplift brand equity. Requirements: A minimum of an NQF 7 degree in marketing and communications or related A post-graduate qualification will be highly advantageous Relevant experience in a fast-paced environment 3 years in a senior managerial level position Marketing and brand-building experience