Email Marketing Specialist

Required nature of experience: Business to Consumer marketing. Experience in international markets. Experience with customer journey strategy development, reporting and implementation with a focus on emails. Skills and Knowledge (essential): Customer journey strategy development Customer journey implementation, testing and reporting Data analysis Customer journey insight generation and optimizations GA4 (Google Analytics 4) Marketing Cloud (Salesforce marketing tool) MailChimp Competitor analysis Proficient in Google Suite Essential Competencies: Embracing Change Checking Things Documenting Facts Producing Output Meeting Timescales Managing Tasks Taking Action Interpreting Data