Responsibilities: Develop and implement comprehensive marketing strategies for their global web shops, considering the unique characteristics and preferences of various target markets. Lead and manage the internal marketing team and external suppliers, overseeing SEO, SEA, and other digital marketing tasks to ensure seamless execution of campaigns. Utilize your deep understanding of marketing tactics for Ecommerce businesses to optimize conversion rates, customer acquisition, and customer retention. Analyze market trends, customer behavior, and competition to identify growth opportunities and implement data-driven marketing strategies. Collaborate closely with the product and content teams to ensure alignment of marketing efforts with product launches and promotions. Monitor and report on key performance indicators (KPIs), providing regular updates on the effectiveness of marketing initiatives and making data-driven recommendations for improvement. Stay updated with the latest trends and best practices in Ecommerce marketing, sharing knowledge with the team and implementing innovative approaches to enhance marketing efforts. Implement A/B testing and other optimization techniques to continuously improve marketing performance and user experience. Work closely with the global sales team to support their efforts with effective marketing materials and campaigns. Foster a positive and collaborative work environment, serving as a good team player Requirements and Qualification: Bachelor's degree Proven experience of 8-10 years in marketing operations, with a significant focus on Ecommerce marketing strategies and tactics. Deep understanding of SEO, SEA, and digital marketing best practices for Ecommerce businesses. Excellent leadership skills with the ability to drive and motivate the internal marketing team and external suppliers to achieve marketing goals. Flexibility to work flexible hours to accommodate the needs of a global role. A positive attitude, a go-getter approach, and the ability to take initiative and ownership of projects. Strong analytical skills to interpret data and make data-driven decisions. Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams. Experience in managing marketing operations for global web shops will be highly advantageous. Proficiency in English (additional language skills are a plus). Additionally, as our E-Commerce business continues to expand, this role has the potential to evolve into a leadership position, with responsibilities encompassing team management and guiding the growth and success of the E-Commerce team. This position is based on-site in Paarl, Western Cape. Â
