Digital Marketing Specialist

Minimum education (essential): - BCom Marketing Management or related Commerce degree Minimum education (desirable): - Postgraduate Degree or Diploma in Marketing Management or related Course/Certificate in digital marketing Minimum applicable experience (years): - 5 years Required nature of experience: - Business to Consumer marketing. - Experience in international markets. - Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc. - Reporting and navigating GA4. - Analyzing and reporting on campaign data. - Set up and testing of goals and conversion tracking. Skills and Knowledge (essential): - Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc). - GA4. - Thorough understanding of conversion tracking systems. - Digital target markets / audiences and campaign KPIs - Predict campaign performance, based on previous experience. - Proficient in Microsoft Suite or Google Suite. - Excellent analytical and cross-functional communication skills - TV Streaming (desirable) - Google Tag Manager (desirable) - Experience in Marketing Cloud intelligence / Marketing automation (desirable) Duties - Digital Campaign Management - Retail and ecommerce Management - Data Tracking & Reporting - Strategic Management Support - B2C Digital Marketing Administration and Budget Management - QMS