Objectives of the Role: Residing in our Strategy & Planning team, the Digital Lead helps evolve briefs into recommendations for (in no particular order) budgeting, audience selection, channel/platform ecosystem selection, creative design recommendation, cross channel media planning and measurement framework, with a specific focus on digital platforms, channels and methodologies.
Key Areas of Responsibility and Accountability:
• Understand client objectives, category/competitive trends for various product categories
• Ability to manage large teams on Performance (Biddable and Performance Display) for from
strategizing to delivery and client engagement at Annual to regular reviews.
• Understand client objectives, category/competitive trends for various product categories
• Develop and strike partnership deals with key publishers and large affiliates
• Ability to steer client review meetings on regular basis
• Excellent written and oral communication skills combined with outstanding presentation skills
• Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends,
technologies (DMP, DSP, SSP etc.) – Preferred
• Applied knowledge of 3rd party ad serving, website and tracking and associated technologies – Preferred
• Intermediate to advanced analytical skills, specifically relating to performance data and metrics – Preferred
• Strong interpersonal and communication skills
• Problem-solving skills
• Abreast with the latest technology that will affect digital advertising
• Worked closely with publisher partners to elevate industry standards in-line with client needs.
• Exposure to affiliate and programmatic technologies
• People managing skills
Strategic Skills
• Support the Client Lead by providing expertise on specialist area
• Provide insight and analysis to the Client Lead to support the development of data driven strategic recommendations for the client
• Work closely with the Client Lead and the Strategy team to produce best in class campaign strategy, plan and rationale documents, for both digital and offline media.
• Be the custodian of your client's advertising presence on digital platforms & the go-to-person on all matters social.
Client Account Management
• Develop strong relationships with clients, be their go to person for anything digital.
• Work with wider teams and outsourced partners to ensure delivery that serves the client's needs.
• Anticipate the client's needs and set up internal process to meet / exceed them
• Lead on relevant part of client meetings, QBRs, etc.
• Keep your client leads up to date on social best practices - content, platforms, and tools within the paid social ecosystem.
Operating and Technical Requirements
• Expertise in performance media platforms, including Google marketing stack, Ad serving technologies and biddable media platforms.
• Meticulous, detail-oriented and able to QC data and operations for accuracy and compliance
• Analyse data and deliver insights that adds value for future campaigns
• Lead briefing process and discussions with media partners.
• Review partner proposals and take lead role in shaping them to align with campaign objectives and ensure the strategy has been fulfilled.
• Establish and deliver tracking of campaigns status and update the teams and the client in a structured and timely way.
• Control and improve the quality of the teams' work output.
People Management • Manage Planner / Media Exec to ensure campaign planning and execution (including ad operations and biddable operations) are on target and meeting client expectations.
• Work with client and global team to implement all technologies that are required (ex: tracking, audience measuring, DSP).
• Work collaboratively with the MediaCom and GroupM colleagues across the market to develop the capability, skills and knowledge of our digital talent
• Be willing to train, mentor and provide direction to team members.
• Set clear KPIs' that focus on individual's key behaviours and areas for improvement.
• Flags up any serious performance issues immediately and seek help to manage them accordingly.
Key Performance Indicators
• Product: outstanding plan execution & operational excellence. KPI Digital Specific KPIs
• Client: satisfaction, retention and growth, contributing to a high TRR score for Digital Planning. KPI TRR score
• People: identification and retention of high performers, team engagement at all levels. KPI 360 scores, retention of team
• Commercial: client profitability. KPI Client profitability target
• Personal development: positive My360 feedback from manager, peers and clients.
Education, skills and behaviours • 5+ years experience in digital performance media planning or execution
• 3+ years of senior experience on a similar role
• Numerate and analytical
• PC literate (Excel, PowerPoint, Word).
• Strong target orientation e.g. very results driven, ability to work effectively to targets. • Evidence of strong collaboration skills used to develop team and client knowledge in order to grow shared understanding and knowledge to facilitate a step-change in strategic planning. The Digital Lead is the primary point of contact of clients for agency deliverables pertaining to digital campaigns.
• Works collaboratively with Communications Planners in developing digital strategies ensuring
• up to date consumer behavior insights are applied.
• Leads and expertly manages digital planning and buying, and evaluation of ads for various digital platforms and executions
• Consolidates data and analyses done by the digital planners and Communications Planning Teams to establish learning and drive improvement of existing practices
• Identifies and evaluates results of test and learn initiatives to discover new knowledge and support for innovative agency recommendations
• Works with relevant internal and external EssenceMediacom's teams and digital partners for brands' requirements and deliverables ( i.e.- MBA, GroupM Units, and Digital vendors)
• Guides junior members of the digital team in plan management, campaign evaluation as well as developing recommendations for digital campaigns
• Works with digital vendors to stay abreast on innovations and to look out for fresh and strategic test opportunities
What you'll bring:
• Comfortable working with data
• Strong analytical and number skills and ability to turn data into actionable insights
• Google and Facebook certifications
• Highly proficient in planning and implementing campaigns in Facebook and Google platforms, with substantial experience in drawing learning from Analytics dashboards of said platforms
• Experience in Programmatic
• Substantial knowledge of Ad Serving Technologies
• Good MS Excel and Powerpoint skills
• Detail orientated
• Proactiveness
• Self-starter attitude
• Good communication and presentation skills
• Confidence and a can-do/positive attitude
• High level of accountability and integrity
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