HIGHLIGHTS:
At least 3 years of extensive experience
Report to Digital Brand Manager
Data-driven analytical mindset with 'can-do' attitude
? Fully remote global company ?
About the company and who we are:
Divbrands is a global, remote working e-commerce company. We focus on data-driven decision-making to launch unique D2C apparel brands to specific audiences across the globe. Because of our intense research and targeting process, we only launch when we know a brand will succeed. With employees from 24 different countries, we embody a company culture that is vibrant, diverse, playful, and performance-driven. We research, develop, and build our brands on "impulse" marketing platforms. We specialize in creative production, with regional creative hubs that make agile, data-backed creatives that convert sales. Each brand, product, and piece of creative content is “glocalised” for our various local, regional, and nationally diverse customers around the globe. We believe that online shopping behavior never stays the same. That's why we focus on algorithmic predictions and machine learning technology to forecast demand and product engagement across categories. Traditional brands, as we know them, are in transition. Consumers are faced with a rapidly changing social, economic, and retail environment - and this demands that brands become versatile, data-based, and driven by actual user behavior. Divbrands has been doing this for over three years - our mission is to achieve the most satisfying e-commerce experience for the modern shopper, wherever they are.
About the role in a nutshell:
The CRM Manager is responsible for developing and implementing strategies across channels aimed at optimising customer lifetime value. We’re seeking a dynamic, analytical thinker with experience in e-commerce, audience segmentation and targeting, marketing automation, and customer retention/loyalty. The ideal candidate is a self-starter who’s as comfortable setting targets and scrutinizing data for performance insights as they are setting up email campaigns.
Responsibilities:
Identify key customer segments and create actionable audiences across marketing channels (email, SMS, notifications)
Build and optimise automated and trigger email programmes (welcome, reactivation, abandon cart, referral) and implementing new campaigns
Planning and briefing newsletter content based on brand plans and customer insights to maximise commercial opportunities whilst maintaining database health
Manage the end-to-end process of trigger and newsletter e-mails, briefing, email creation, quality control segmentation, scheduling, and reporting
Working with 3rd party CRM platform (Exponea) to understand customer behavior, create segments, and building campaigns
Outline KPIs to measure performance and report weekly on results
Establish an optimal email schedule (send time, cadence) and maintain a content calendar that delivers on this
Work with the creative team to develop effective email creative guidelines that optimises click-through and open rates
Suggest UX improvements to our e-mail templates
Conduct A/B tests and establish best practices
Analyze campaign performance and suggest improvements
Share customer insights with the organization
Build customer loyalty programmes and collaborate with the product team to optimise reward tiers and tactics
Coordinate email production by building relationships with copy, design, VM, product, and data teams
Conduct regular competitor analysis
Perks and Benefits:
Competitive salary with regular performance evaluations
High growth e-commerce career & development path
Highly skilled colleagues to learn from
26 days of paid leave
Hybrid model/flexible
Supportive and uplifting peers (no office politics)
Requirements:
Bachelor’s degree
Experience in comparable positions – 3+ years experience working in E-commerce, previous experience managing email marketing campaigns including audiences and automation
Tools: Exponea (a plus)
Basic HTML/CSS (a plus)
Strong analytical background
Intermediate level Excel skills
