The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.Job Title:
CopywriterJob Description: Key responsibilities:
• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director
Location:
SandtonBrand:
Dentsu CreativeTime Type:
Full timeContract Type:
Permanent
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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what's next.
An invitation to… team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way!
An invitation to… be a force for good. Sustainability is vital to our business and an important area of focus for our clients. We are leading the way for our industry as we discover new ways to help build a more sustainable planet.
An invitation to… dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
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