Role Purpose
Develop, implement and maintain an integrated communication and content stream and plan, through consistent and engaging messaging that enhances the brand, engages clients and supports business strategy and objectives.
Responsibilities and work outputs:
Develop an integrated communications content stream that supports the marketing, social media and brand strategy of the business through integrated practices and supports the overall business strategy.
In conjunction with the marketing team, plan and manage the content development and production of all campaigns, marketing materials and marketing collateral, in support of the brand and marketing strategy and plans.
Conceptualise and write content, create copy streams, copy editing and proofing, translate content, as well as engage and interact with stakeholders to sufficiently understand the brief to ensure consistent and efficient support is provided.
Research and discovery to gain insight for new projects, brainstorming ideas and concepts to ensure creative and differentiated content.
Coordinate and liaise with other relevant marketing and communications functions to align content plans and drive one brand message and collaboration and the broader business.
Align the communication plan to support products, launches, events and promotions
Collaborate with the relevant stakeholders to implement marketing initiatives, through defining the target audience, various stakeholders and appropriate messaging,
Manage and implement a PR, external and internal communications plan.
Responsible for ensuring that all communications align with the brand's communication standards, including structure, creativity, plain language, tone of voice, style and terminology.
Influence the use of communication systems and tools and implement alternatives where feasible.
Liaise with relevant agencies in the production and delivery of communication material.
Meeting tight deadlines and working with multiple projects simultaneously.
Manage sign-off process from first draft to final product, liaising with various stakeholders and teams, product owners and regulatory stakeholders (i.e. legal, compliance)
Ensure that all copy published is of the highest editorial standards, written grammatically, with
maximum impact and free from all typographical and other errors.
Translate technical and legal content into functional copy that are entirely user-centred while also supporting the needs of the business.
Provide authoritative, expertise and advice to clients and stakeholders.
Build and maintain relationships with clients, internal and external stakeholders.
Deliver on service level agreements made with internal and external stakeholders and clients.
Make recommendations to improvement of client experience within area of responsibility.
Participate and contribute to a culture which build rewarding relationships, facilitates feedback and
provides exceptional client service.
Ensure that all our copy is customer-focused, customer-friendly and consistent, with compelling and
relevant content and is and within the guidelines set by the content strategy.
PEOPLE
Develop and maintain productive and collaborative working relationships with peers and stakeholders.
Positively influence and participate in change initiatives.
Continuously develop own expertise in terms of professional, industry and legislation knowledge.
Contribute to continuous innovation through the development, sharing and implementation of new
ideas.
Work with design and production teams to ensure a seamless user experience
FINANCE:
In conjunction with the Marketing Manager ensure that communication projects are delivered within
budget
Identify opportunities to enhance cost effectiveness and increase operational efficiency.
Provide input into the risk identification processes and communicate recommendations in the
appropriate forum.
Competencies required:
Adapting and responding to change
Creative and innovative
Deciding and initiating action
Meticulous attention to detail
Learning and researching
Persuading and influence
Strategic and creative mindset
Self – starter and taking initiative
Broad-based thinker
Deadline and results orientated
Attention to detail
Experience and Qualifications:
5-8 years' experience in Communication, with copywriting, language and editing experience
Experience within the financial services industry, specifically short-term insurance (desirable)
Content writing experience for all media platforms (digital, direct communication and creative
marketing)
Qualification: A Degree in Communications, Journalism, Languages or related qualification
Accountability:
Work effectively as a team member
Have a clear understanding of business objectives, translating these into
deliverables that drive commercial benefit and customer service improvements
Be a powerful representative of business values to the outside world
Be a role model for the team, embracing the core of business, communicating with passion
and enthusiasm, embracing change and innovation as a way of working
Pursue your own development to increase personal effectiveness, acknowledging strengths and areas
of development
Providing guidance and assistance to colleagues in any aspect of content creation, proofing or editing
Sharing technical knowledge and expertise and resolving issues as necessary
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