HIGHLIGHTS:
At least 4 years of extensive experience
Report to Head of Marketing
Data-driven analytical mindset with a 'can-do attitude
? Fully remote company, location free ?
About the company and who we are:
Divbrands is a global, remote working e-commerce company. We focus on data-driven decision-making to launch unique D2C apparel brands to specific audiences across the globe. Because of our intense research and targeting process, we only launch when we know a brand will succeed. With employees from 15 different countries, we embody a company culture that is vibrant, diverse, playful, and performance-driven.
About the role in a nutshell:
The Brand Marketing Manager is responsible for supporting the development of and executing digital communication strategies, ensuring brand cohesion across all channels (social, CRM, web, packaging, PR, SEO) and building campaigns that drive awareness, acquire new leads and grow consumer lifetime value.
Responsibilities:
- Define and manage our in-house brand’s communication strategies to drive awareness and increase customer LTV.
- Develop, manage and execute key digital channel strategies (Social Media, SEO, Affiliates)
- Develop and manage strategic corporate and influencer partnerships.
- Develop category and market expertise (competition, consumer needs, positioning, price) and scrutinize findings to help shape the brand offering, product assortment, and market expansion.
- Work closely with the product development, product strategist, and creative team to develop new offerings.
- Package the value proposition of new products and ensure this translates across creative material.
- Lead customer-related research and persona development to enable effective content, shopping experiences, and product offerings.
- Champion customer centricity within the marketing team to enable experiences + products that resonate and drive high purchase intent.
- Managing the design and production of promotional materials, such as packaging and delivery inserts.
- Work with the Content Marketing Manager and channel owners to translate the brand/product strategies into communication frameworks.
- Develop creative briefs for brand campaigns and review creative treatments.
- Analyze and report on the success of marketing activities and brand campaigns and implement improvements.
Perks and Benefits:
Competitive salary with regular performance evaluations
High growth e-commerce career & development path
Highly skilled colleagues to learn from
26 days of paid leave
Down-to-earth, flat hierarchy environment.
Fully Remote-No Traffic-Location Free!
Supportive and uplifting peers (no office politics!)
Bachelor’s degree in Marketing or related field
2+ years experience in brand strategy and 3+ years experience in digital marketing management (social media, influencer management & PR, omnichannel campaigns)
Personal Effectiveness - collaborative, accountable, decisive, efficient.
Team player, Customer Obsessed, Strong Planning & Organization skills, Adaptability & Flexibility.
Strong communication and presentation skills
Strong analytical and research skills
Intermediate level Excel skills
Excellent written and verbal communication skills
Industry: Apparel & Footwear
