Brand Manager

Requirements: MBA qualification Marketing Background 3-4 years Brand Management experience ( Ethnic Hair care / Oral care / Skin care Products) Responsibilities: Target Achievement Plans &ensures marketing support to ensure achievement of agreed top line and bottom line targets Ensures optimal utilization and control of Adpro budget. Geographical Responsibility - Southern Africa Region Alignment and development of marketing mix elements Ensures development and implementation of marketing mix elements for each product, and ensuring alignment of the same with overall Category and Business/ Marketing Plans. This would cover: Communication Strategy (including advertising) Artwork Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives) Media Planning Digital Marketing/Social Media planning Packaging Pricing Decisions Product Development Strategy Develops long term and short term strategy Agency Management Ensures Optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies) Market Research Ensures development of market research briefs and interpreting research findings. Market Analysis Sales analysis both primary and secondary, territory, ORG reports. Competition / consumer tracking. Media tracking Profitability tracking NPD Management Manage NPD Projects from Conceptualization to Finished Goods launch in trade Salon Activation Manage team of Salon Educators Manage Salon Activations/Education Program Ensure Salon Coverage as per targets Reporting Ensure timely update of artwork on CANVAS FG Code creation on MWT Monthly / Quarterly /Yearly Marketing &Trade Marketing Grid Slow Moving Lines strategy Interaction: Internal : Finance Department, Packaging Department, Sales Department, Corporate Marketing team & Operations / QC Department External : Advertising and Media agencies Please note only shortlisted candidates will be contacted. If you have not heard from us in 2 weeks, please consider your application unsuccessful.