We discover the breakthroughs that brands need to win. The discoveries, experiences, invention, integration and impact that will make a difference to their business. We are built to keep pace with change, built on data and technology, built for people and algorithms, built around diverse capability, built to test and learn at scale and, crucially, built to evolve.
To stay ahead of our competitors, EssenceMediacom has always positioned itself as a visionary partner for our clients, challenging them by honing in on ground breaking, future focused ideas based on in-depth insights and marketplace knowledge
Job Description: Lead the development and delivery of audience strategy and champion audience-first thinking within the planning and strategy teams; providing a consultative approach to driving business outcomes using data and technology platforms. Build audience targeting strategies based on campaign goals, run audience insight analysis, collaborate with data partners to create custom audiences, and establish connection with media partners to configure, test, and validate destination across all channels.
Supervise the end-to-end process of audience planning, activation, and measurement for clients and/or campaigns.
Key Requirements: • Analytical individual who has strong knowledge on planning, with a strong focus on data.
• Capture, consolidate and interpret data.
• Sifting through 1st party Beach data, market related data to inform and create an audience profile.
• Helping inform the individual we are aiming to communicate to from a channel and planning perspective Audience centric approach.
• Creation of cohort's audiences i.e. Music fans = initiators etc (Responsibility to build what an initiator is) and how best to reach them.
• Strong analytical skills with the ability to collect, organize, analyze and disseminate significant amount of information with attention to detail and accuracy.
• Advanced knowledge of Excel.
• Adept at writing reports for top-level management and presenting findings.
• Ability to present to small and large client groups.
• Strong interpersonal, partnership and influence management skills
Application deadline: 8th of May 2024 Our Total Cost to Company includes essential benefits such as medical aid, provident fund, severe illness, risk, and life cover.
Equal Opportunity Employer: EssenceMediacom is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by applicable laws.
By submitting your CV, you're giving consent for it to be shared with our team, line manager, and senior management for evaluation. Rest assured, if you don't hear from us within 2-3 weeks, your application was unsuccessful.
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