Business Segment: Consumer & High Net Worth Clients
Location: ZA, GP, Johannesburg, Simmonds Street
Deliver market research and customer experience insight in support of business needs and objectives for the Standard Bank Personal & Inclusive Banking operations by providing value added research insights, recommendations and strategic input derived from conducting and analysing high quality, appropriate and cost efficient marketing research.
Qualifications
Qualifications: Degree in Marketing, Research, Economics, Statistics or other related Any research statistical software experience and web questionnaire design qualification would be an advantage.Experience: 3-5 years' market research experience.Experience in a pure market research environment, preferably on supplier side.Market Research exposure, experience and good application of knowledge.Experience in strategic planning & development.Experience in interacting with support units, business, channel, operations and human resources.Knowledge: Understands the financial markets, Personal & Inclusive Banking environment and the key business drivers that influence banking behavior.Understands the positioning of the Standard Bank brand and how this is articulated.Knowledge of research/survey market best practices and methodologies.Intimate knowledge and understanding of service measurement techniques and analysis of measurement data.Understanding of banks' services, products and procurement procedures.Understanding of the distribution channels, service processes and segment structures in Personal & Inclusive Banking and Group. Additional Information Key Responsibilities: Responsible for the full research value chain, from understanding the business requirements to the reporting of key insights.Consults with stakeholders to obtain clarity on project needs/ requirements, which will eliminate uncertainty and ensure the required outcome.Partners with Personal & Inclusive Banking stakeholders to provide relevant research solutions.Manages the process of compiling the detailed research brief stipulating the objectives, outcomes, proposed methodology as well as the coverage for the research project in line with business case requirements.Ensures that the external research providers have all the internal information required to conduct the research on behalf of the bank e.g. internal customer data
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