Trade Marketer Export

Trade Marketer Export


Trade Marketer Export

Details of the offer

Special features:
Language knowledge: Portuguese, French
Marketing background
FMCG experience

Required Education Level: University degree - B Comm (Marketing)

Plan and execute the marketing strategy for export countries
Coordinate with country agencies to execute the marketing strategy
Assist with the budget and planning of communication activities (Above the Line - ATL & Below the Line - BTL)
Assist in the development of the marketing plans for each country
Monitor execution against plan (campaign monitoring, results and reporting)
Liaise with external suppliers for each of the activities (source suppliers in SA and in country)
Assist with the preparation launch plan for new countries

Assist with the brand promotional strategy
Evaluate and measure past promotions to determine effectiveness for both brand and pack size offerings
Understand promotional uplifts and ROI models
Use learnings to determine promotional price points and frequency of promotions

Support the export commercial plan
Translate Marketing and brand plans into an actionable commercial plan
Assist in developing the in-store execution strategy against the commercial plan
Assist in developing the commercial calendar and brand priority grid
Track and measure execution against plan

Integrate new products into the company portfolio
Complete Marketing Consumer Strategy (MCS) wish list and tracking documents for each launch
Ensure that listing samples, trade presenters and supporting documents are in place
Assist with the launch KPIs with the relevant departments, distribution targets, in-store support, secondary & promotional support, launch volumes
Track and feedback on launch performance

Participate in the demand planning and forecasting process
Attend regular meetings with Demand Planning team to review forecast
Ensure promotional activity and in-store activity are integrated into the forecast

Source: Executiveplacements


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