The OrganisationThe MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto.
MultiChoice Group has a successful history of identifying trends early, adapting them for our markets and leveraging them to provide the best experience to customers in Africa. The group?s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. By joining our team, you can help in achieving our objectives, namely: Expand Pay TV, grow SVOD subscriber base and advertising sales; focus on investment and technology; maintain a local approach, provide quality service and attract innovative and motivated employees.Join Africa?s most loved storyteller!Position NameTechnical CopywriterReports toManager: CreativeDirect ReportsNoDivisionConnected VideoDepartmentCustomer AcquisitionsLocationRandburgPurpose of the Position:To contribute your technical writing, copywriting and quality assurance expertise to deliver high-quality marketing and user experience assets that drive a great customer experience and business growth.You will write effective, intuitive copy to guide a seamless user experience (landing pages, websites, user journey funnels, etc.) and to drive sign up, as well as creative copy for the performance marketing space (all paid social media platforms). You will copy-check all marketing material copy for quality assurance, including but not limited to: Performance marketing copy in the paid media space (Facebook, Twitter, Instagram, Google), copy on banners, flyers, and outdoor communication, mailers and ATL marketing assets.You?ll confidently voice ideas for improvement and contribute to an exciting and energetic internal culture of a market-leading business that?s delivering ground-breaking innovation and entertainment.Key Performance ObjectivesTasksOperational DeliveryApply UX copywriting expertise to the Showmax and DStv Now user experiences to write copy that drives a seamless, intuitive journey for the user, and persuades customers to sign up for and use our services.
Turn complex concepts or journeys into clear, concise, compelling copy. And consider things like tone, clarity, and flow along the way.
Write engaging performance-marketing copy for Twitter, Instagram, Facebook and Google to drive interest in content and subscription to Showmax.
Copy check marketing materials from the creative team to ensure grammatical accuracy and be accountable for any inaccuracies.
Cross-reference creative briefs with creative output to ensure that writers have included all relevant messaging.
Cross-reference briefs with facts in instances of messaging for shows and sports (i.e. correct spelling of cast and players? names, accurate mention of launch dates, correct spelling of sporting event leagues and so on).
Take an active interest in understanding customers? wants and needs and apply these understandings in your writing.
Be agile in approach to writing, as you will write for the technical space, and occasionally for the marketing space. You will write short and informative copy (Product UX), as well as longer, more descriptive and enticing copy (the social media space).
Help to shape tone of voice guidelines in our products, and work with people across Showmax and DStv to make sure we\'re applying these consistently and correctly.
Be open to feedback from the Creative Manager and the marketing and product team.
Revert timeously and to deadline.
Be interested and informed: stay ahead of the curve in knowledge of international and local trends.
You?ll be based in Johannesburg but communicate frequently with our product team in Prague over email, Slack and conference call, so you will need to be agile and quick in your communication.Qualifications
Copywriting, English or Communications degree
UX copywriting qualification or certificate including UX copywriting beneficialExperience
A minimum of 3 - 5 years? experience in advertising or a communications field
Experience working on digital and entertainment brands a plus
Portfolio of effective work and best-standards UX copy
Knowledge of sports a plusTechnical Competencies
Flawless command of written and verbal English and grammatical accuracy
Microsoft Word
PowerPoint basics
KeyNote basics
Understanding of user centred design and UX best practices, including:
How copy impacts the user experience
How copy and design work together to deliver engaging interfaces
Analytical, problem solving mindset
Command of basic wireframing tools such as Balsamiq or AxureBehavioral CompetenciesAgile and flexible in a fast-paced environment
Collaborative and open to feedback and improvement
Passionate and knowledgeable about entertainment and digital trends
Self-aware and empathic towards colleagues and customers
Committed to collaborating with a close-knit, cross-functional team
Committed to contributing to building a spirited and passionate culture
Confident to voice ideas and be open to healthy debateJob: Functional
Primary Location: ZAF-GT-Randburg
Organization: MultiChoice South Africa
Schedule: Full-time
Job Posting: 14-10-2020
Closing Date (Period for Applying) - External: 21-10-2020
