Social Media Specialist

Job category: Media planning and Purchasing
Location: Cape Town
Contract: Permanent
EE position: No
IntroductionThis role is responsible for the execution of strategy and inputting into the development of top class organic social media.
This includes the sourcing, planning, scheduling and reporting on social channels including Facebook, Instagram, Twitter, TikTok and more.
This role is particularly focused on organic social media, yet may be expected to assist across the communications team if required.
Key ResponsibilitiesEnsure Woolworths social media reflects the Values of our business including Customer First, Quality, Inspiration, In Touch, Responsibility, Integrity and Collaboration.Assist in developing social media content and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.Manage and lead Social Media Consultants to achieve excellent outcomes.Assist with the production of various content types and advertising material across social platforms.Ensure all social content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements.Maintain effective social and digital media journeys, allowing for the prompt and accurate dissemination of information to customers on social media.Maintain creativity and thought leadership in the Communications Team and Woolworths business as a whole.Keep abreast of local and international social content trends, including pop culture references and customer interests, to benchmark Woolworths to a global standard.Connect with brand and creative teams to ensure social content is available and in line with the strategy.Execute and evolve best practices for social media.Knowledge of measurement tagging, reporting and analytics, messaging, branding, creative and content, backend technical and database considerations.Track and analyse content metrics and tie budget, plans and programs to the achievement of agreed upon KPIs.Strengthen and grow the social media pages and protect the Woolies reputation.Compile and supply weekly and monthly reports as required.Minimum RequirementsMinimum 5 years of experience with a firm understanding of Social Media Marketing and Communications practices.Excellent written, verbal and presentation communication skills.People management and capable of leading by example.Ability to deal with stress.Balanced creative and analytical thinking style.Ability to make effective, agile decisions.Energy and resilience.Knowledge of content channel strategy, marketing metrics, CRM, acquisition databases, search, web technologies, social analytical tools.Keen understanding of content optimization through consistent tone, visual and brand guidelines, and key messaging.Experience effectively collaborating across multiple teams, business units and managing agencies.Results oriented.Ability to influence and persuade key stakeholders.Plays a leading and supporting role in implementing initiatives at team level.Self-motivated with the ability to challenge the status quo and inspire others.
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