Social Media & Content Specialist

Job Title:Social Media & Content Specialist
Location:Stellenbosch
Type:Full-Time / In-Office
Reports To:Marketing Manager
Overview We're looking for amid to senior-levelSocial Media & Content Specialist to join our fast-paced, high-performance team.
This isn't a cushy "just post pretty pictures" type of job.
It's for someone who is ready to work hard, move fast, and take full ownership of our digital content and social media presence.
You'll be responsible for conceptualising, creating and executing high-quality content across all our platforms, from real-time content at races and events, to storytelling that connects with our running and cycling communities, to generating filler and trending content that keeps our channels fresh and engaging.
If you live and breathe an active lifestyle and are genuinely passionate about both Versus and social media, this role was made for you.
This is a demanding role that requires creative thinking, a hands-on attitude, and the ability to deliver under pressure.
We want someone who understands the Versus audience and industry inside and out and who's ready to help take our content to the next level.
Key Responsibilities: Content Creation & Execution Plan, shoot and edit original, on-brand content for our platformsDeliver high-quality video and photo content with a focus on Instagram, Facebook, LinkedIn, and StravaAttend and capture content at races, events, shoots and launchesMaintain and build an organised, up-to-date content library for the brandSocial Media & Community Management Own, manage and post the full content calendar across all platformsEngage with our community daily through DMs, comments and tagged contentBuild authentic relationships with our followers and actively participate in our digital communityCollaborate with athletes, ambassadors and influencers for content and engagementYou need to have a real passion for our active community and a deep understanding of who they areStay on top of digital trends, platform updates and online cultureContent Strategy & Performance Work with the marketing team on campaigns, launches and storytellingAnalyse content performance and optimise based on insightsProvide monthly reports with actionable recommendationsWhat We're Looking For 5+ years of proven experience in content creation, social media and digital marketingConfident in photography and videography for social media, and skilled with tools like Lightroom, CapCut, Adobe Rush, Canva, etc.Strong design sense with the ability to produce polished, on-brand contentExcellent writing and captioning skills with a clear, confident tone of voicePassionate about sport and fitness, especially running, cycling and the active lifestyle worldHighly organised, self-driven and able to manage multiple prioritiesComfortable working weekends, after-hours and attending events on occasionNot afraid of hard work, you'll be in the field just as much as you're at your deskNice to Have Experience working with performance or lifestyle brandsExperience managing athlete or ambassador contentFamiliarity with the local sports community in South Africa
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