Job Description - Senior Specialist: Owned Media (2000589) Job Description
Senior Specialist: Owned Media - 2000589
Description
The Organization
The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto.
MultiChoice Group has a successful history of identifying trends early, adapting them for our markets and leveraging them to provide the best experience to customers in Africa. The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. By joining our team, you can help in achieving our objectives, namely: Expand Pay TV, grow SVOD subscriber base and advertising sales; focus on investment and technology; maintain a local approach, provide quality service and attract innovative and motivated employees.
Join Africa’s most loved storyteller!
Position Name
Senior Specialist: Owned Media
Reports to
Senior Manager: Performance Marketing
Direct Reports
No
Division
Connected Video
Department
Customer Acquisitions
Key Customers
Location
South Africa, Johannesburg, Randburg
Purpose of the Position:
- To develop and execute SEO and conversion optimization initiatives to drive KPI growth
Key Performance Objectives
Tasks
- Work with Performance Marketing Team Lead to execute strategic initiatives to drive the growth of KPIs via organic search and app store optimization (ASO) for our websites and apps.
- Develop and brief tests and initiatives
- Track overall owned media footprint and impact on KPIs
- Weekly, monthly and ad-hoc reporting and analytics of non-paid channels
Operational Delivery
- Perform periodic technical SEO audits and work with tech to implement, tracking and reporting on post-implementation impact to the organization
- Contribute ideas to testing pipelines for all performance marketing channels
- Deliver an ongoing ASO strategy to continuously optimize and improve app page funnel metrics (traffic/visitors, installs, and conversion rates) for brand apps
- Recommend, execute (working with tech) and report on on-site conversion optimization initiatives.
- Collaborate closely with the content marketing team, providing weekly and monthly recommendations to drive growth of blog KPIs
- Conduct daily behavior/data analysis in Google Analytics and similar tools that would provide customer insight and subsequently add value to campaigns
- Based on tests conducted by the performance marketing team, share periodic insights around user behavior with CRM, Content Marketing, Creative and Content teams.
- Mentor interns and contribute to training
Stakeholder Management
- Maintain the brand identity throughout the messaging by collaborating with the marketing team
- Collaborate closely with creative, community management and content teams to ensure campaign success
Qualifications Essentials:
- National Diploma or Equivalent NQF Level 6 Qualifications in Business Management or similar
Qualifications Preferred:
- Grad Degree or Equivalent NQF Level 7 Qualifications in Marketing, Media or Communications
Experience
- A minimum of 3 - 5 years training/mentorship in a professional environment
- 2-4 years’ experience as an SEO or conversion optimization manager
- Fundamentals of technical SEO mastered
- Experience with content marketing
- Exceptional communication skills at all levels in an organisation
- Strong base of interpersonal skills
Technical Competencies (List the key technical competencies)
- Necessary platform competency:
- - Moz or other widely recognized SEO platform
- - Google Analytics
- - Google Trends
- - Google Search Console
- - MS Excel, Word & PPT
- Google Sheets/Docs/Slides
- Project Management
- Creative Thinking & Ideation
Behavioral Competencies (List the key behavioral competencies)
- Accountability
- Teamwork
- Delegation
- Interpersonal Support
- Perseverance
- Motivating
- Prioritisation
- Analytical Thinking
Job : Technical
Primary Location : ZAF-GT-Randburg
Organization : MultiChoice South Africa
Schedule : Full-time
Job Posting : 16-10-2020
Closing Date (Period for Applying) - External