Senior Media Manager - Search

Senior Media Manager - Search Save | Email | Print | PDF Remuneration: Cost to company Benefits: Great office space, flexibility, amazing coffee, brilliant colleagues and much more Location: Cape Town, Foreshore Education level: Degree Job level: Senior Type: Permanent Company: Incubeta Job descriptionOverview of the job descriptionThe senior media manager (search) will be spending our client's digital budgets wisely within the paid search, paid social or real-time bidding (RTB) environment. Senior media managers are required to know where best to buy inventory/online audiences for clients using demand-side platforms and ensuring that client goals and ROI’s are met. Media managers will be allocated to a specific market and manage a portfolio of clients and campaigns. Senior managers will look to Implement, optimise and run profitable campaigns across various platforms/search engines and act as technical contact between account directors/managers and clients. They will communicate effectively to manage internal and external client expectations. As a senior, set the example for the team, go above and beyond the role of "media manager" in guiding, coaching and assisting fellow media managers. Support for the team lead. Does not need to lean on the TL for day to day support. They are able to step in when TL is not available and help junior team members.So what is a media manager? Media managers are responsible for maximising our advertisers' digital budgets according to their required goals. In more simple words, media managers will be responsible for defining/creating digital paid media strategies, implementing this in demand-side platforms (various sophisticated technologies are used) and wisely spending a predetermined budget - all to ensure client digital goals are reached and that they see a full return on digital investment. You will need to understand how to buy inventory via the technologies at what price and what inventory/audiences/programmatic strategies will be successful in a campaign. Place within an organisationReports to the team lead Works closely with internal country consultants on strategic digital strategies Closely interacts with international consultancy and account management teamsKnowledge and experienceImperativeMust have a passion for digital marketing and wanting to build a career within the digital spaceMinimum three to four years of experience and be working 100% independently on the basis of a senior-level profileCompleted Advanced Search/Display Google certificationsCompleted Google Shopping Certification Full Google Stack Certification (Doubleclick)Expert level in at least 1 Doubleclick channel ie. DS/DBMExperience on GTM/tag implementationCompleted Google Analytics CertificationExperience in management of digital accounts with an ROI focusExperience in managing digital campaigns with branding and performance-driven goalsExperience with managing digital campaigns for video and mobile Experience with in-app buying Must know how to work with budgets and how to allocate them effectively across different types of online mediaExperience with Google Analytics and how to implement and interpret data Experience with tag management toolsAbility to troubleshoot tech issues within buying platforms and present solutions Must have the ability to understand and interpret the strategy and execute this within the applicable platformsAbility to analyse campaigns and implement a strategy based on findingsAbility to conduct post-campaign analysis and to present that to country teams/client Ability to build reporting templates which are suited for clients Outstanding ability to think creatively, strategically, and identify and resolve problemsAbility to work closely with senior team members and consultants to take direction with campaigns Very diligent – staying on top of the details Ability to succeed in a fast-paced, entrepreneurial environmentStrong organizational and time management skillsExcellent written and verbal communication skillsAdvantageExperience working in a media agency and PPC/Adwords/SearchExperience within Doubleclick Campaign Manager (DCM)Experience with working in an SSP or exchanges Experience within the affiliate/lead generation sectorDesired characteristicsGood technical communicator - be able to turn complexity into simplicityPassion for online advertising technologyAutonomous, proactive and resourcefulSelf-motivated, positive and driven individualCool under pressure Being able to take direction and working closely with team members and consultantsBeing able to share knowledge with team TasksEmploy strategic campaign setup with sufficient research and following direction given by the country consultant Working closely with internal and external consultants, account managers and clients to develop and implement programmatic media buying strategiesWorking closely with DCM team to ensure seamless integration with full DC stack clientsBeing able to troubleshoot issues within DCM and presenting solutionsBuild and traffic campaigns in DSP platforms including desktop, mobile, FBX, video - platforms are not limited to just oneAbility to execute in-app campaigns Analyse campaign performance and make recommendations for optimisationRegular review of the performance of campaigns across revenue, performance and pacingEnsure campaign delivery against revenue goals and Key Performance Indicators as established with the client and consultantsDaily reporting and monitoring of campaigns to ensure performance goals and revenue objectives are metTo ensure best practice RTB techniques are employed at all times Being able to interpret data outside of programmatic and delivering holistic overview to clientsAbility to check different channel behaviour and impact of various channels on digital campaign performance eg. how does paid search influence performance on displayProactively seek new opportunities within programmatic space Ensure all correct revenues and media costs are reported on a monthly basis.Ensure all administration is accurate and up to dateBeing able to motivate oneself and to continue self-development Working closely with country consultants to identify market trends, new features etcBeing able to re-strategise digital campaign strategy Being back-up for country consultants Key competencies and work ethicExceptional communication skills both written and verbalDisplay professional and example behaviour at all timesSpecialised knowledge - have worked in a serious, thoughtful and sustained way to master the specialized knowledge needed to succeed in their fields; and that they keep this knowledge up-to-date so that they can continue to deliver the best work possible.Competency - Professionals get the job done. They're reliable, and they keep their promises. If circumstances arise that prevent them from delivering on their promises, they manage expectations upfront, and they do their best to make the situation right. Professionals don't make excuses but focus on finding solutions.Gets the job done with a can-do attitudeDisplays honesty and integrity at all timesBe accountable for their actions even when making mistakesShow respect for the people around them, no matter what their role or situation.They exhibit a high degree of emotional intelligence (EI) by considering the emotions and needs of others, and they don't let a bad day impact how they interact with colleagues or clients.Project a positive attitude at all times towards clients team members and motivate team members when they are less positive.Display strong interpersonal skills. Ability to build strong relationships with clients and colleagues; display a strong team spirit.Maintain the highest standards of delivery, productivity and effectiveness at all timesOrganised and detail-orientedDisplay focus and dedication at all timesBe approachable and open to constructive criticismExceptional time management skills and ability to prioritise high volume of projects simultaneously in a fast-paced unpredictable environment.Ability to remain calm and thrive under pressureStrong problem-solving skillsDisplay high-level independence. This includes but is not limited to taking decisions independently while staying within the company guidelines; Proactive attitude; staying self-motivated; being self-reliant; continuous self-development without expecting to be taken by the hand.Display a hunger for knowledge and a willingness to learn for any situationRespect, appreciate and contribution towards decision makingIf you believe that you are the ideal candidate for this position, please send through your cover letter and current CV to Caryn at moc.atebucni@nyrac . (Please take note that if you do not receive a response from us within two weeks of submitting your application, consider your application as unsuccessful)We look forward to hearing from you!Posted on 08 Sep 06:17 Create your CV once, and thereafter you can apply to this ad and future job ads easily. Incubeta is the union of three market-leading specialists across Media, Technology and Creative. 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