Senior Marketing Manager

Senior Marketing Manager
Company:

Smith & Nephew


Senior Marketing Manager

Details of the offer

S+N is constantly evaluating the rapidly changing situation with COVID-19. We are doing everything we can to prepare for the future and a return to normality.
With this in mind, we would like to offer you the opportunity to express an interest in the above position, with a view to progress formally once we in a position to do so.
The Marketing Manager (MM) is responsible for the marketing strategy of the brands within the portfolio through all stages of the product lifecycle. The role involves working with cross-functional teams such as sales, professional education, market access, supply chain, procurement and finance, in order to implement the marketing strategy within the agreed timeframe and within budget. The incumbent is required to manage projects with involvement from various stakeholders from these various areas of the business.
KEY PERFORMANCE AREAS
Formulate the 2-3 year strategic marketing plan for the brands within the portfolio; communicate the plan to the business with clear key performance indicators and drive the implementation of the plan.
Set product pricing in accordance with local market dynamics and product positioning. Monitor profit margins in order to ensure profit delivery in accordance with the budget
Ensure optimal utilization of capital assets (loan and consignment sets) to maximize return on investment. Monitor set usage and stock turns in order to provide the best possible service delivery.
Provide technical support for sales team.
KEY FUNCTIONS and TASKS
MARKETING
Formulate and implement short, medium and long term strategic plans for each brand within the portfolio including:
Product positioning within the market
Product Promotional activities
Pricing
Procurement levels of stock and sets
Placement of stock and sets within the region
Keep abreast of local and international developments and trends in the market place and be fully conversant with competitive activity. Evaluate and modify existing strategies regularly in the light of market trends.
Formulate the business case for the introduction of new products to the market, following critical analysis of the existing market or new market segments.
Project management of key projects and events such a product launches; promotional campaigns; professional education events and activities around third party congresses.
Review available product literature and sales aids to ensure that it is appropriate for the local market and modify as required. Ensure that the sales team has easy access to all current literature and that it is kept up to date.
Participate in relevant 3rd Party congresses and S&N Sponsored professional education events.
SALES
Provide technical support for the sales team
Communicate the strategic plan to the sales team through quarterly sales meetings and cycle notes as well as one on one communication.
Co-ordinate and deliver product training for new sales and support staff and provide the platform for advanced product specific training for existing staff on new and key focus products and technologies.
Co-travel with the sales team in order to ensure that the correct marketing message is being delivered and review how the message is received as well as to monitor market trends.
FINANCIAL
Analyze monthly management accounts for the Hip portfolio in order to
monitor sales performance against budget or agreed targets
Monitor advertising and promotion spend against budget
Investigate anomalies or variances in all expenses. Ensure that expenses have
been correctly allocated
Report on the management account analysis on in the monthly report
monitor CAPEX spend against budget and in line with forecast
SUPPLY CHAIN
Provide set forecast for the hip portfolio to the Asset management and demand planning team
Analyze the use of sets on consignment customers and in depots to optimize return on investment and minimize courier costs
Monitor the impact of product back-orders and recalls and liaise with inventory to minimize the impact. Communicate stock issues to the sales team and the market as required.
Review stock holding in consultation with the demand planner to minimize stock holding without compromising service delivery
COMMERCIAL EXCELLENCE
Liaise with commercial excellence team to ensure reimbursement for new products introductions and line extensions
Provide price increase information the CE team to ensure prices are updated with hospital groups and funders.
Submit special pricing agreement parameters to the CE team for negotiation
Provide pricing proposals for the CE team for submission to buying groups and tenders
.
PEOPLE CONTACT
-Internal
Own superior
On a regular basis, exchanging information, receiving instructions and guidance.
Divisional Director
Regularly to provide feedback and get support for projects
Sales Managers and Consultants
Frequent contact to exchange information, identify issues and trends early and supply strategic direction
Inventory, Accounts, Purchasing, Customer Services
Regular contact at all levels to exchange information
-External
Healthcare Professionals
Regular contact with key customers to develop relationships and identify issues and trends in the market place
Medical Funders and Hospital Groups
At least annually or as required for introduction of new products and product reimbursement
Advertising, PR and Promotional goods
Regular contact to brief on campaigns and strategies
Global and Cluster Marketing
Quarterly feedback to exchange details of market conditions and product strategy to capitalize on market dynamics
Minimum Entry Requirements
EducationMatric plus suitable degree level tertiary qualification.

ExperienceMinimum 4 years sales or marketing experience in a Medical device company preferably with some Arthroplasty experience or a Clinical background with 2 years industry experience
Competencies required
Proficient in Microsoft office, especially excel and PowerPoint
Anticipates and is responsive to customer needs
Demonstrates confidence
Energetic, creative and passionate; encourages/supports new ideas
Always seeks to improve; learns from success and failure
Demonstrates integrity, acts ethically and honestly
Listens to, understands, respects others’ needs
Is personable.

Compliance
Follows all company procedures in this regard and completes all training on time
Reports any known or suspected breaches
Complies with local and international regulations in this regard
Health Safety & Environment
Follows all company procedures in this regard and completes all training on time
Reports any known or suspected breaches
Good Manufacturing/Distribution Practice
Follows all company procedures in this regard and completes all training on time
Reports any known or suspected breaches
Complies with all GMDP as relevant to the job description
Quality Assurance and Regulatory Affairs
Follows all company standard operating procedures in this regard
Completes all training on time
Reports any breaches immediately
Product Complaints – Reports within 24 hours of becoming aware of complaint
Where applicable seeks the appropriate approvals from the local QA/RA Department
Follows and complies with all applicable legislation

Requirements


Knowledges:

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