Senior Marketing Coordinator

Who are we: A premium cooling and refrigeration solution for homes and outdoor adventures.Who we are looking for: A Senior Marketing Coordinator who will play a pivotal role in driving and executing marketing strategies thatalign with our business objectives.What will you do: Strategic Planning and Execution:Collaborate with senior management to develop comprehensive marketing strategiesTranslate strategic briefs into actionable marketing plans and campaignsMonitor and analyse market trends to adjust strategies accordinglyRetail and Trade Marketing:Manage and strengthen relationships with retail partnersPlan and execute retailer promotions, in-store promotions, point-of-sale materials and retail campaignsCoordinate with sales teams to align marketing efforts with sales goalsDigital & Social Media Management:Oversee digital marketing initiatives, including social media, email marketing and website contentGuide and mentor team members responsible for social media and online presenceUtilise platforms like Google Ads, Google Analytics and Meta Business Suite to optimise campaignsCreative and Design Oversight:Lead the design team to ensure creative outputs align with brand guidelines and strategic objectivesProvide hands-on design support when necessary, utilising tools like Adobe Creative SuiteDevelop marketing materials, including print collateral, digital assets and promotional itemsTeam Leadership and  Project Management:Supervise and mentor the marketing team, fostering a collaborative and innovative environmentManage project timelines, budgets and resources to ensure timely and efficient campaign executionOrganise and coordinate events, activations and promotional activitiesMarket Research and Trend Analysis:Conduct competitor analysis and market research to identify opportunities and threatsStay abreast of industry trends, particularly in digital and retail marketing, to inform strategyImplement innovative marketing techniques, including the use of AI tools, to enhance efficiency and creativityWhat will you need:Education: Bachelor's degree / Diploma in Marketing, Business Administration, or a related fieldExperience: 5–8 years of marketing experience, preferably within the retail sectorSkills:Proven ability to develop and execute marketing strategiesStrategic thinker with hands-on execution abilityProficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, Meta Business Suite)Hands-on design experience with Adobe Creative Suite or similar toolsStrong leadership and team management skills; ability to manage a team and mentor junior staffExcellent written and verbal communication abilitiesAnalytical mindset with the ability to interpret data and make informed decisionsConfident, strong-willed and able to push ideas forwardProactive, creative and adaptable to changing market conditionsExcellent project management skills