Excellent opportunity for a Senior Direct Marketing Manager to HEAD UP the entire DIRECT & DIGITAL MARKETING function for this Multi-National, Established Life Insurer.
This is a MANCO-LEVEL role and you will be required to present key insights that will drive the Organization-wide Client Acquisition Strategy.
Based in Cape Town, this Senior Direct Marketing Manager role is paying a highly lucrative strategy with benefits.
A reputable Life Insurance Business that is the largest Financial Services Groups in Africa and backed by a multi-national Reinsurer with a no-nonsense, simple approach to Insurance which has kept them a customer favorite over the years.
Reporting directly into the Head of Customer Growth, YOU will be solely be reasonable for HEADING UP the entire DIRECT MARKETING function within the business.
The role will entail but WILL NOT be limited to:
Manage all direct marketing initiatives including using internal partners, marketing agencies and other external business partners.
Multi-channel Marketing strategy design including digital and in-house lead generation.
Managing a team of 4 high-performing Campaign & Marketing Analysts.
Lead the creation of specific customer segments.
Managing the entire campaign Lifecyle which will include the development, production, testing and vendor relations.
Experience & Skills needed:
Bachelor degree in either Marketing, Digital Marketing, Communications.
4+ years Management level Campaign & Direct Business experience.
Solid Team Management experience – experience in managing teams in either a lead generation or digital marketing function.
Exceptional Digital Marketing experience including detailed knowledge of Digital Marketing platforms including Facebook, Instagram, Google Adwords,Reddit,LinkedIn Google Analytics etc.
Knowledge of segmenting profiling and modelling.
Quantitative skills and ability to drive tactical decisions.