Product Manager - Clinical Chemistry And Haematology

Minimum requirements for the role: A minimum NQF6 is required. A relevant bachelors degree is preferred for this role. Previous commercial marketing- and product management experience in haematology and clinical chemistry solutions with proven knowledge and expertise in the South African private and public IVD industry. Must be highly skilled and experienced in different pricing models pertaining to instrument placements/reagent rentals/lease agreements for customer contracts and tenders. Previous experience in strategy development and new business development is required for this role. Must be proficient in Microsoft Office (Excel, Word and PowerPoint). Must have existing relationships with KOLs critical. Must have an understanding of public and private reimbursement mechanisms. Previous experience in coagulation and chemiluminescence immunoassay solutions would be advantageous. The successful candidate will be responsible for: Developing in line with supplier- and management directives, marketing, product and brand awareness plans to achieve the targeted product positioning, product life cycle, pricing, promotional and profitability strategies in line with internal and external targets. Developing marketing strategy and execution of plans for the assigned products to influence and drive marketing, sales and pricing strategies. Adopting and developing a marketing plan based on the segmentation of customers. Owning the portfolio of sales enablement materials including customer-facing and internal information ensuring key messaging and positioning is consistent and complies with supplier directives. Maintaining a pulse on the competitive landscape and making recommendations to strengthen value propositions and differentiators. Planning and organising presence and attendance at relevant exhibitions, conferences, and symposia. Providing sales, application specialists and technical services teams with regular and relevant product information and competitive insights. Reviewing sales performance of assigned portfolio specific to regions and accounts and providing recommendations to drive improved sales performance. Reporting and communicating the progress of monthly/quarterly/annual initiatives to internal and external stakeholders. Completing and reviewing weekly/monthly, product inventory demand forecasting timeously and accurately to minimize stock write-offs. Maintaining and continuously improving the quality system and achieving quality objectives through daily actions. Salary package, including benefits, is highly negotiable depending on experience gained.