APPLY DIRECTLY VIA CRAYON HERE: https://crayon.jobs/jobs/south-africa/sandton/paid-search-specialist/1019How you'll roleAs the Paid Search Specialist you will plan, develop, execute, track and report across paid search and Google Ads display campaigns, manage key media strategies across paid search, social and display channels, as well as effectively manage and optimise each channel and Google Ads display campaigns. You will need to possess a firm understanding of the primary online marketing channels: SEO, paid search, social platforms, content marketing, targeting, and retargeting. You should have working knowledge of the paid search platforms and implement campaigns and have the ability to work across multiple accounts on a daily basis, organise workflows and deliver on deadlines. What you'll doDeveloping and implementing campaign plans and optimising to achieve key performance metrics by brandWork closely with all paid media partners: Google and affiliatesMaximise performance across paid media channels through effective optimisation strategiesConduct regular keyword analysis and identify trends, data patterns and opportunitiesOngoing audit of search, display and social channels for each brand and provide insights as to how ROI can be increasedProvide accurate campaign performance reports and analysis on a daily/weekly and monthly basisUnderstand and manage creative campaigns to improve ad performance and quality CTRsResponsible for Google Ads budget allocation, planning and ROI reportingWork with designers or developers to optimise landing pages for optimum quality scores and create the branding of banners, etc. for key data captureOptimise paid media campaigns and conversion ratesImplement recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other facets of paid search in accordance with brand objectivesEnsure evaluation and tracking to monitor campaigns and A/B testing setup and tracking is in placeContribute to campaign performance reports, using data to tell stories and provide actionable insights for team members as well as marketing managers and the wider digital team What you'll needRelevant marketing degreeSearch Ads 360 / Google Ads Certified essential (GMP certification advantageous)Relevant marketing degreeEssential experience:3-5 years' digital marketing experience working in paid search, specifically within the Google ecosystemExperience in the financial services vertical and e-commerceExperience in running paid search performance campaigns within Google AdsExperience with the Google Marketing Platform - Search 360 and Campaign ManagerExperience working in performance driven environments with large budgetsExperience working in programmatic displayKnowledge of:Google Ads platformGoogle AnalyticsGoogle Data StudioAdvanced Microsoft OfficeAPPLY DIRECTLY VIA CRAYON HERE: https://crayon.jobs/jobs/south-africa/sandton/paid-search-specialist/1019
