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Mid-Senior Content Officer: Integrated Advertising Agency

Mid-Senior Content Officer: Integrated Advertising Agency
Company:

(Confidential)


Details of the offer

We're looking for a candidate to fill this position in an exciting company.In collaboration with client, plot monthly communication schedule (promotional mailers, newsletters, SMSs, web banners, social media posts).Plan related content to support the monthly planning (write or commission, edit).Commission writers and maintain a good freelance base of expert writers to contribute as needed.Write copy as required for the elements (or brief junior writer to write as required).Brief the communication elements into design studio and manage the process, with guidance for creative look and feel.Conceptualise and write copy for communication elements as required by the client.Strong writing skills to ensure style is consistent and that complicated topics are clearly explained to the member.Ability to plan and edit content to take it to the next level, including turning articles into infographics, generating increasingly interactive and personalised content (like quizzes, gamification etc.)Strong understanding of Google and Facebook analytics; able to compile reports on content performance for clients and present these to key stakeholders monthly.Manage content budgets and timings, with the support of client service team.Take briefs from clients or potential clients, perform content audits and reviews and provide content marketing strategy, across print and digital.Support teams in pitches by providing strategic content thinking for a variety of potential clients.Constantly review the content marketing strategy you are implementing with your clients and optimise for best results; ensure all content produced is insights-led and performance-based.Advise on content marketing and digital content best practice, for both in-house team and clients. Industry relevant tertiary qualificationStrong editorial and communications background across multiple platforms – minimum 3 years as an editor of an online or print publicationSelf-sufficient and self-motivatedAble to hit the ground runningLeadership abilityAbility to multitask and plan across a range of projects.Solid time management skills are essentialAbility to work independently and make things happenAbility to bring creative thinking to a range of different marketing and content opportunities. Need to think out of the box!Very strong English language writing and editing skillsAbility to be firm in one’s beliefs on what makes great contentPeople person, with good problem-solving skills and the ability to represent the agency in front of clientsBe a strong leadership figureConfident reporting and presenting to key clientsComfortable tackling a range of content pillars, including content for clients in: financial services, FMCG, alcohol and moreWell-versed in digital content best-practice and strategy, from mainstream social media channels and websites to digital magazines, WhatsApp and moreStrong journalistic network of content writers, creators and producers for commissioning workBe fundamentally passionate about the power of content and content marketing, be excited by delivering great work to clients, and be willing to go above and beyond, outside of the 9-to-5Creatively minded and able to assist with creative direction on shoots.


Source: Sercanto_Ppc

Requirements

Mid-Senior Content Officer: Integrated Advertising Agency
Company:

(Confidential)


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