Media Planner

Media Planner
Company:

Multichoice Group


Place:

Gauteng


Area:

Television

Media Planner

Details of the offer

The Organization
The MultiChoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto.
MultiChoice Group has a successful history of identifying trends early, adapting them for our markets and leveraging them to provide the best experience to customers in Africa. The group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. By joining our team, you can help in achieving our objectives, namely: Expand Pay TV, grow SVOD subscriber base and advertising sales; focus on investment and technology; maintain a local approach, provide quality service and attract innovative and motivated employees.
Join Africa’s most loved storyteller!
Position Name

Media Planner
Reports to
Media Planning Manager
Direct Reports
No
Division

SuperSport
Department
Sport Programming
Key Customers
Internal:
SuperSport management and employees, Mnet, Multichoice, SuperSport Media Solutions, Final Control Centre, DSTV Media Sales
External:
Production Agencies, Sports Federations and Rights Holders
Location
Johannesburg, Randburg
Purpose of the Position:
To plan and schedule of On-Air Marketing objectives to drive retention and acquisition of subscribers. Increase the viewership of all SuperSport content.
Responsible for the creation and completion of Presentation Schedules to allow for Media Sales and Promo Schedulers to add commercial and marketing elements for the purposes of a transmission log. Working with Macro Schedulers on the channel content and liaising with TX Producers on any changes that are required for the execution of the log.

Ensuring correct adherence to placement of all on-air elements for broadcast rights holders as per the rights contract.

Key Performance Objectives
Tasks
Presentation Scheduling
Allocate correct break structures and program information to Landmark Sales for DMS

Ensure the presentation schedule is created and edited from planning
Ensure the correct slugs are reflected against all content according to territories and as stated on Esched.

Insert contractual commercial and sponsorship elements according to territories across all SuperSport channels as per rights holder requirements. I.e. FIFA, UEFA, CAF.
Ensure that multiple logs are completed, checked and downloaded within deadline
Ensure that changes are completed on the logs or via the TX area well in advance after communicating will all departments.
Managing the relationship between the various departments to ensure completion by deadline.
Good understanding of channel territories and event rights

On-Air Marketing
Implement and execute SuperSport and Group on-air marketing campaign strategies by planning media on the scheduling system and insertion into transmission log
Maintain media manager systems to have the latest information available for insertion on transmission logs
Schedule promotions on transmission logs as per scheduling strategy
Manage Promo Content Delivery
Load promos onto synergy for cross promotion purposed
Quality control checking for all promo inventory
Create Barter, Sponsorship and Contractual Obligation schedules for clients
QC on Ardome to ensure that the promos are on playlist
Champion and implement cross channel promo strategy and delivery to increase viewership as per targets.

Planning and Reporting
Prepare monthly programming schedules for forecasting
Prepare monthly promo deliverables for forecasting
View Material upfront to ensure an understanding of content and potential on a schedule
Ensure TX warnings are adhered to
Ensure schedule has no errors
Inform Marketing (creative) of exceptional programme scheduling
Collaborate with other media planners within the business in both SA and ROA to create & identify products & services to meet client’s needs and drive acquisition and retention

Research and Analyses
Utilise and analyse research in order to create innovative and competitive schedules that meet set channel target ratings
Ensure audience insight is at the heart of all scheduling decisions
Monitor and analyse the performance of schedules and make changes where improvements are required and provide contingency plans for anticipated and unanticipated changes
Apply the principles of media planning, marketing and using all available audience data to create a promo schedule that is consumer centric
Extract insights from target audience research to guide monthly and annual viewership targets

Compliance

Ensure adherence to set company policies and procedures
Ensure compliance to contractual obligations in all Sub-Saharan territories. E.g. FIFA, UEFA, CAF
Complete schedule maintenance checks to ensure there are no pre and on-air errors as per SOP
Schedule deadlines are met as per SOP
Comply with regulatory guidelines
Ensure schedule is compliant with the BCCSA regulation and guidelines

Stakeholder Management

Communicate break allocations to DMS to enable them to meet their targets.
Communicate with producers of live events ensure the correct number of breaks is allocated to the event with correct durations.
Feedback to rights holders where required

Qualification:

A Diploma/Degree in sports management, marketing and media studies.

Experience

Minimum 2-3 years’ Micro Scheduler/Media Planning/Traffic experience
Knowledge and understanding of scheduling systems
A good understanding of excel, PowerPoint and word

Technical Competencies

Scheduling
Operational delivery
Planning and Coordinating
Problem solving
Compliance
Effective communication

Behavioral Competencies
Accountability
Teamwork
Delegation
Interpersonal Support
Perseverance
Motivating
Analytical thinking
Prioritisation

Job: Technical

Primary Location: ZAF-GT-Randburg

Organization: MultiChoice Group

Schedule: Full-time

Job Posting: 02-09-2020

Closing Date (Period for Applying) - External: 09-09-2020

Requirements

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