The purpose of this position is to create engaging and valuable video content that supports marketing KPI's and builds the brands of our university partners, 2U Inc and GetSmarter, with a focus on quality, efficiency and innovation.
This is achieved by managing and producing all assigned marketing videos to the highest standard, as well as supporting senior and lead video producers on high priority projects.
This position requires critical engagement with current marketing video production practices and proactively suggests strategic improvements. The production of videos includes all stages of the production process; pre-production, through production and post production.
Responsibilities Include, But Are Not Limited To:
Perform all marketing video production and photography tasks: pre-production (scripting, scheduling, planning), through production (filming in-studio or on-location) and post production (media management, editing, graphic and animation conception and briefing) with minimal supervision.
Lead trips with junior VP as second (at manager's discretion). This entails interaction with and direction of the convenors and logistical and technical management of the shoots.
Storyboard and plan engaging marketing content based on stakeholder needs and KPI's.
Contribute to strategic direction of projects, including course launch, brand and YouTube content.
Proactively seek to improve marketing video production through ideation and implementation.
Things That Should Be In Your Background:
Tertiary education in relevant field (Negotiable).
Demonstrable skill in all aspects of video production as well as photography.
Excellence in at least one aspect of marketing video production.
Proof of conceptual and problem-solving ability.
Previous experience with client relationships.
Examples of proactive initiative taken in the past.
Other Attributes That Will Help You In This Role:
Working Conditions
MVP will be required to travel globally to film courses and marketing content for university partners.
Physical Requirements
Lifting of mildly heavy camera equipment, and standing for extended periods of time during filming.
About 2U Inc . (NASDAQ: TWOU)
Eliminating the back row in higher education is not just a metaphor–it’s our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. To learn more, visit 2U.com. #NoBackRow
About GetSmarter
GetSmarter, a brand of 2U, Inc., partners with the world's leading universities to select, design and deliver premium online short courses which enables lifelong learners across the globe to obtain industry-relevant skills that are certified by the world’s most reputable academic institutions.
2U Diversity and Inclusion Statement
2U is an Equal Opportunity Employer that is committed to diversity and inclusion. Applicants from the previously disadvantaged groups and people with disabilities will be given preference.
Why It’s Great to Work at 2U
2U Cape Town offers a high-energy work environment that’s both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with coffee from our in-house barista. We have other in-house perks like subsidised healthy meals, a gym with free yoga sessions and social events all year round. We celebrate special milestones like birthdays and workaversaries, truly showing that #RelationshipsMatter.
2U Cape Town offers a comprehensive benefits package:
2 complimentary Getsmarter short courses per year
Subsidised medical aid with Discovery
Employee Assistance Program (EAP)
Generous leave policy including time off to volunteer for non-profit organizations
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans ’ status, or any other classifications protected by applicable federal, state or local laws. 2U ’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.
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