Duties:Manage overall brand and corporate identity.- Develop, design, and publish engaging content that builds meaningful customer connections, increased brand awareness, and encourages engagement.- Must have a good knowledge of digital and print artwork.- Develop and execute the company's marketing plan, including product promotion and lead generation.- Conduct thorough market research to inform strategic decisions and provide timely updates to the company.- Lead conversion rate optimization efforts to maximize marketing effectiveness.- Track and analyse metrics across various channels to derive actionable insights and refine strategies.- Implement and oversee paid media strategies for maximum impact.- Conduct competitor research, platform analysis, and audiencesegmentation to stay ahead of the curve.- Manage and update the company website and e-commerce platform.Qualifications and Experience- Bachelor's degree in Marketing or related field.- Degree or certificate in UX and UI design.- Proven experience in marketing roles.- Deep understanding of digital marketing principles, including SEO, SEM, PPC, and social media marketing.- Proficiency in marketing analytics tools such as Google Analytics, HubSpot, and SEMrush.- Creative thinker with a strong background in content creation and writing.- Sound knowledge of marketing principles and best practices.- Excellent communication skills for effective interaction with customers, suppliers, and team members. (Fluent in English and Afrikaans due to client base)- Strong leadership and interpersonal abilities to motivate and guide team members.- Results-oriented with the ability to work independently and meet targets.- Proficiency in Adobe Photoshop and Adobe Illustrator, creating captivating visual content that aligns with the brand identity and resonates with the audience.- Experience in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to produce high-quality videos for various marketing campaigns and initiatives.- Familiarity with photography principles and tools for capturing and editingShould you not receive a response within 10 working days, please consider your application as unsuccessful