Must be well versed in Digital Marketing and have Software / IT industry experience.
Work closely with Sales / Support and Training to create and deliver compelling emailsLead generation to hand to sales team to convert into businessCommunications for various audiences, including newsletters, product updates, and monthly training dates.Oversee email operations to ensure that emails are completed and deployed on time.Monitoring of campaign and delivery performanceWrite content for email distributionManagement and Execution of marketing events (on and off site) to market the companies and various company specific brands.
2. Social Media
Research audience preferences and discover current trendsDevelop innovative and creative media content across social media platformsDesign posts to sustain readers’ curiosity and create buzz around new productsStay up-to-date with changes in all social platforms ensuring maximum effectivenessDevelop an optimal posting scheduleOversee social media accounts’ layoutSuggest new ways to attract prospective customerCapable to do Paid advertisingCreate and maintain relevant social media accountsSetup daily/weekly/monthly tasks and activity for all social media outletsDeliver weekly/monthly reports with statistics and results for each accountMaking sure artwork and content is correct and supplied in the right format/sizes/colour codes before being posted
Preparing mock-ups and presenting to CEO and Operations director before deciding on a final design/concept.Editing proofs to specifications and getting signoff/approval before finalising artwork.Adhering to the company brand identity and guidelinesCommunicating with internal stakeholders about progress of projects and any issues that may arise.Work on multiple briefs at the same timeAny other designs requested by internal staffCreating content and designing presentations
Qualifications and experience:Qualification in a business related or technical field such as Marketing/Digital Marketing, Business Administration, or any other related field is required.
- Certificate in Google PPC, - Display, - Analytics and/or Hubspot Academy is advantageousExperience writing and editing email marketing contentHTML skills (advantageous)Planning, organization and time management skillsStrong attention to detailExperience in driving consumer acquisition across marketing channelsExperience in driving a business’ growth with innovative demand generation and prospecting campaigns, working with Adwords and other similar platforms.Experience working with ad-serving platforms and digital monitoring toolsProven and successful experience building and executing digital marketing campaigns for a businessExperience using Customer Relationship Management softwareWillingness to learnExperience with Microsoft Office: Excel, Word and Power Point.Ability to operate and meet deadlines under pressureBe creative, adaptable to trends and conceptualise original ideas.Good communication skills to accurately convey your conceptsBe a skilled user of design software such as Adobe Illustrator, Photoshop, InDesign or any design software similarNo minimum systems/software requirements, however the following will be advantageous:Hubspot / ClickFunnels / WordPress (landing pages)Youtube AdvertisingFacebook AdvertisingGoogle AnalyticsTracking Attribution Software
Contact -Please upload your CV here-