As the Marketing Manaager, you will be responsible for leading & executing our marketing strategy. You will drive our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams/stakeholder relations. You will have a strong marketing and branding management background with excellent communication skills and attention to detail.
Duties & Responsibilities:
Markets products by developing and implementing marketing and advertising campaigns.
Tracks sales data, maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
Tracks product line sales and costs by analyzing and entering sales, expense, and new business data.
Prepares marketing reports by collecting, analyzing, and summarizing sales data.
Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
Monitors budgets by comparing and analyzing actual results with plans and forecasts.
Updates job knowledge by participating in educational opportunities and reading trade publications.
Accomplishes organization goals by accepting ownership for accomplishing new and different requests.
Explores opportunities to add value to job accomplishments.
Qualification:
Bachelor’s or master’s degree in marketing or a related field.
Experience & Skills:
Proven working experience in digital marketing, particularly within the industry.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience with A/B and multivariate experiments.
Solid knowledge of website and marketing analytics tools.
Working knowledge of ad serving tools.
Experience in setting up and optimizing PPC campaigns on all major search engines.
Working knowledge of HTML, CSS, and JavaScript development and constraints.
