The ideal candidate has experience in developing and executing marketing campaigns. The manager should be equally proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet the company's changing needs.Objectives of this roleEstablish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segmentsLead the execution of marketing programs from start to finish, leveraging internal support and driving collaborationAnalyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategiesCreate, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tacticsPartner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tacticsResponsibilitiesHelp develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assetsConceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channelsManage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales supportGather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leadsIdentify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordinglyPresent ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgetsManage and monitor performance against approved plans.Internal Relations – manage and rollout employee wellness and culture campaigns.External Relations – Foster relationships with key stakeholders, provide media support, prepare and run corporate events and industry exhibitions. Prepare and manage detailed project plans and budgets for events.Agency and Supplier Liaison - liaise with agencies and suppliers for brand campaigns, design and collateral development etc.Systems Ownership – Own and manage the organisation's website, social media and other communication systems. Manage agency contracts and relationships to ensure seamless delivery of services.Required skills and qualifications Proven success in developing marketing plans and campaigns Excellent written and verbal communication skillsStrong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools
