Description:
Company Telesure Investment Holdings Reference # # Published 28/06/2021 Contract Type Permanent Salary Market Related Location Dainfern, Gauteng, South Africa Introduction Telesure Investment Holdings (Pty) Ltd (TIH), is the holding company of some ofSouth Africa's leading financial service providers. Our portfolio includes shortterminsurers, a long-term insurer, health insurance as well as an insurance andpersonal finance comparison platform. Our origins date back to 1 June 1985,and we have since grown into a group of subsidiaries that includes some ofSouth Africa's most loved and recognisable brands. We exist to continuouslyfind better ways to give people peace of mind, whether it is to protect what theyown, their loved ones or their greater ambitions and life plans. We bringcustomer-focused innovation and service excellence to the financial servicesindustry. We're an undivided team who believe in leading through technologyand pushing past their limits. TIH is owned by BHL (SA) Holdings Limited. BHLhas a vast global footprint. Job Functions Marketing Industries Insurance Specification Ensure the effective planning and execution of the Enterprise's CustomerMarketing Strategy and against set objectives, targets and budgets, with a clearfocus on maximising customer value through engagement. This includes allCustomer Relationship Marketing journey communication, marketing tacticalcampaigns, upsell and cross sell campaigns, across the STI brands and 1Lifebrands on all channels with the purpose to create customer loyalty andadvocacy, increase retentions, increase share of wallet and longer survival ratefor higher customer Life Time Value (LTV).Digital Marketing Plan ExecutionProvide analysis to monitor performance of digital marketing campaigns.Manage and execution of multiple customer engagement journeys andmarketing campaigns across all channels on the Marketing Automation Platform.Marketing ExecutionDeliver specified outcomes and provide others with expert advice while workingwithin established marketing programs.Marketing PlanningContribute to the development of tactical marketing campaigns.Project and Program Stakeholder EngagementPlan and deliver stakeholder engagement activities to develop effective projectworking relationships and to ensure that stakeholder needs and concerns areidentified and met.Work with multiple stakeholders for the strategic planning, development andtimely execution of integrated, top to bottom of the funnel marketing campaignsto build brand awareness, drive acquisition, retention and customer lifetimevalue.Partner closely with internal teams, including: Customer Relationship Marketing,Direct Marketing, Digital Marketing, Data Science and Analytics and BusinessIntelligence for campaign continuity.Digital Channels and Technology ManagementSupport digital channel management by analyzing best practices throughcompetitive benchmarking, customer insights, A/B testing, feedback from crossfunctionalpartners, and site feature/functionality enhancement.Conduct marketing automation system administration.Run A/B tests on campaigns and landing pages to optimise performance.Operational ComplianceReview non-compliance issues and find solutions to ad hoc problems within anassigned unit or discipline. Involves working under guidance and within existingcompliance systems.Ensure consistency across campaigns in strategy, creative assets and design,messaging.Ensure compliance while executing email marketing campaigns and data.Project and Program Reporting and ReviewsDraft elements of project review reports and presentations to support delivery ofthe review process.Track campaign and program results and report metrics, and tweak workflowsaccordingly.Improvement / InnovationIdentify shortcomings in existing processes, systems and procedures, and useestablished change management programs to address them.Set up journeys and workflows on the marketing automation platform such aslead nurturing, welcome and onboarding sequences, re-engagement, upsell andcross sell, boost customer engagement and the overall customer experiencethrough tactical campaigns and improve retention through retention workflows.Personal Capability BuildingDevelop own capabilities by participating in assessment and developmentplanning activities as well as formal and informal training and coaching; gain ormaintain external professional accreditation where relevant to improveperformance and fulfill personal potential. Maintain an understanding of relevanttechnology, external regulation, and industry best practices through ongoingeducation, attending conferences, and reading specialist media. Requirements Grade 12/ SAQA Accredited Equivalent (Essential)A relevant degree in Digital Marketing (Essential)Bachelor's Degree or equivalent in Marketing Management or Customer Relationship Management (Advantageous)Diploma or equivalent on Marketing Automation strategy and implementation (Advantageous)
•2-3 years' hands-on marketing automation campaign management experience (Essential)
•Previous role experience working with any marketing automation platform, e.g. SAS 360, Adobe or Salesforce with Administrator credential (Essential)
•Digital design experience and/or understanding of HTML coding
•(Essential); Experience within Financial Services environment (Advantageous) Job Closing Date 12/07/2021 Share on
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